When it comes to creating furnishings that people want in their homes, CR-Home puts consumers’ needs and wants ahead of trends and industry forecasts. Through its family of brands, the company designs pieces that are practical, comfortable, customizable and, above all, based on extensive research about consumer preferences.
The company’s new InColor concept, which the Peters-Revington brand launches nationwide with more than 200 retailers this month, is a prime example. Specializing in occasional accents, Peters-Revington debuted the program with 21 new pieces in a choice of 13 colors.
To complete the look, the Cochrane brand is offering coordinating upholstery.
“Consumers tell us they would like to customize accents and occasional furniture,” said David Corbin, corporate senior vice president of Chromcraft Revington, CR-Home’s parent company. “And we have found that our consumers use color to describe their style more often than they use design terms common to the industry. The new InColor program marries these two concepts, creating a greater whole.”
The new color palette includes light and dark shades, as well as pastel and vibrant hues. Available colors are soft white, ivory, butter cream, bluebell, buttercup, honeydew, teaberry, spice, chili pepper, sage, French blue, navy and licorice.
“We took our color cues this spring directly from consumers and apply the colors they want to the styles they use most among the popular Peters-Revington and Cochrane furniture collections,” Corbin said. “InColor offers CR-Home consumers a variety of ways to add color and pure style to their homes. These accents can take a room from traditional to transitional, contemporary to cottage chic and urban casual to coastal — all in colors that accentuate our consumers’ sense of fashion, eclectic style and personal preference.”
In addition to selecting colors, the program allows consumers to select style features on their upholstery. Several new sofa styles in corresponding upholstery fabrics that mix and match with the accent and occasional furniture pieces were introduced this spring. The new styles include a traditional sofa with a camel back, contemporary with a drawn back, and transitional with a three-over-three T cushion.
Upholstery fabrics include large- and small-scale plaids and ginghams, solid twills, seersucker patterns and stripes.
All Cochrane sofas come with a choice of frame, feet, wood finish, comfort loft, back and arm style, and matching accent pillows.
Along the same line, the Design and Dine program from Chromcraft offers chairs and counter-height barstools in several styles as well as leather seat colors that are all designed to match with any piece in the group. Tables and accompanying accent pieces can be ordered in maple or oak in 60 finishes and with the consumer’s choice of feet and hardware.
Susan Catchman, who works in product development for the Chromcraft brand that specializes in casual dining, said consumers’ ages and budgets are considered along with style preferences and needs.
“We try to offer good, better or best in more than one style category to fill any voids in our line,” she said.
Complete dining sets, a table and four chairs, start at a suggested retail price of $599. Especially popular are contemporary-styled, gathering-height tables. Catchman said the sets’ barstools are easier to get in and out of, and appeal to a broad spectrum of consumers. They also can adapt to different décors with the proper accessories, she added.
Another consideration is multifunctionality. A recently introduced kitchen table in the Oakland group features an islandlike base that offers options such as storage space, a wine rack or a stool.
“It is sized to fit most kitchens and has a clean look,” Catchman said.
Only the company’s Sumter brand, which specializes in solid-wood bedroom furniture, does not offer customization opportunities.