Coyote Springs is a remote, beautiful course, but how does it thrive?

I found myself in the midst of a conundrum recently. . For those of you who love golf and business decisions, please put on your thinking caps, turn off any distractions and pay attention. Your help is needed; I ask you to participate.

I played recently at Coyote Springs Golf Club, this week, the Jack Nicklaus-designed course that sits 53 miles north of Las Vegas. About an hour to get there, in the middle of the desert; it had better be worth the effort, you say.

It is.

Coyote Springs has been recognized as one of the top courses in America since its debut in 2008. It has been awarded titles such as Best New Public Course by Links Magazine (2008), America’s Best New Courses (2008) by Golf Digest, Best Courses You Can Play by both Golfweek (2010) and Golf Magazine (2011) and America’s Top Golf Courses (2008) by Zagat.

The layout is typical of Nicklaus: a design with wide-open, undulating fairways, numerous bear claw-shaped bunkers strategically placed for your tee shots, several water features with forced carries and roller coaster greens with stimp readings of 12+ (in my opinion). Add in the most difficult pin placements by the local terrorists, and Coyote Springs will severely test even the best golfers.

The numbers reflect this; from the tips, Coyote plays 7,471 yards at par 72. More telling are the course ratings and slope. Ratings from the tips are 75.8, and the slope is 141.

The track lays out over more acres than the normal course, and each hole is pretty much secluded from the others. Many times, you will think Coyote is your own private course. Add in the wide open vistas, and you might have heavenly feelings.

The course is in A+ condition with the fairways as well-groomed as the greens. There really isn’t a rough but worse: vast desert waste areas where lost balls and strokes add up quickly.

I played the round with a 3 handicapper and another accomplished duffer. The 3 said it’s the best course in the Las Vegas area. The D indicated a lot of frustration but always with wide eyes and a wide smile on his face. Almost every hole is a postcard event, but check out holes Nos. 9, 10 and 18 for the most challenges and terrific vistas.

The critics have complained that Coyote Springs lacks first-class amenities. The facility consists of a pro shop and players lounge that are temporary manufactured buildings. There is no clubhouse or bar on the property, and the restrooms on the course are trailers, albeit nice ones. The pro shop area is adequately stocked and nicely landscaped and maintained and the staff is and courteous.

There is a selection of pre-packed sandwiches available, a nice but narrow list of beverages, and water is available every four to five holes during the summer months. An attentive beverage attendant helps greatly.

The course is surrounded by, well, absolutely nothing. It sits in the middle of a failed housing development that is bogged down in legal issues. Some think the isolation is a plus factor; others worry about the future.

Make no mistake about this: I thoroughly enjoyed my day of golf at Coyote. I’ll go back. It’s not hard to enjoy the best. But my business mind never shuts down.

Imagine having a Ruth’s Chris Steak House in the middle of the desert, an hour away. Ruth’s Chris is at the top the steakhouse list. What challenges would that location present to the steakhouse? How do you market to increase traffic or maintain business at the location? What would I do to market Coyote Springs, to increase awareness and elevate revenue? Prices and rates are affordable already. Reimburse for gas expense? Free golf balls? Free appetizers?

Think about it; let me know your thoughts. A free round of golf with me is the reward. Good luck.

I thank you!

John Asay is a longtime golfer and local freelance writer. Contact him at

Downtown Summerlin hosts its annual Festival of Arts
People crowd to Downtown Summerlin for the 23rd annual Summerlin Festival of Arts in Las Vegas, Sunday, Oct. 14, 2018. (Caroline Brehman/Las Vegas Review-Journal)
Clark County educators debate alternative grading systems
Spring Valley High School principal Tam Larnerd, Spring Valley High School IB coordinator Tony Gebbia and retired high school teacher Joyce O'Day discuss alternative grading systems. (Marcus Villagran/Las Vegas Review-Journal) @marcusvillagran
Grandparents on the fire that killed three family members
Charles and Doris Smith talk about the night an apartment fire took the lives of three of their family members. (Marcus Villagran/Las Vegas Review-Journal) @marcusvillagran
New York artist Bobby Jacobs donated a sculpture to the Las Vegas Healing Garden
Bobby Jacobs, an artist from upstate New York, has spent much of the past year creating a sculpture of two separate angel wings. He donated the sculpture to the Las Vegas Healing Garden. (Bizuayehu Tesfaye/Las Vegas Review-Journal) @bizutesfaye
Weather will cool slightly through the end of the week
The weather will cool slightly through the end of the week., but highs are still expected to be slightly above normal for this year. (Bizuayehu Tesfaye/Las Vegas Review-Journal) @bizutesfaye
Mayor announces new public-private partnership
Mayor Carolyn Goodman announced the creation of the Mayor’s Fund for Las Vegas LIFE, a public-private partnership that will allocate money to the city’s neediest.
Fremont9 opens downtown
Fremont9 apartment complex has opened in downtown Las Vegas. (Marcus Villagran/Las Vegas Review-Journal) @marcusvillagran
Fall fairytale gets cozy at Bellagio Conservatory
Bellagio Conservatory introduces its fall-themed garden titled "Falling Asleep." (Marcus Villagran/Las Vegas Review-Journal) @marcusvillagran
What the house that Ted Binion died in looks like today
Casino heir Ted Binion died in this Las Vegas home in 1998. Current home owner Jane Popple spent over $600,000 to restore and modernize the home. (Marcus Villagran/Las Vegas Review-Journal) @marcusvillagran
Rescue Mission employees terminated
Don James, a former employee for the Las Vegas Rescue Mission, talks about the day his team was terminated. (Erik Verduzco/Las Vegas Review-Journal)
Raiders Cupcakes at Freed's Bakery
Freed's Bakery will have Raiders-themed cupcakes available in store and for order during football season. (Marcus Villagran/Las Vegas Review-Journal) @marcusvillagran
51s fans say goodbye to Cashman Field
Las Vegas 51s fans said goodbye to Cashman Field in Las Vegas, Monday September, 3, 2018. (Marcus Villagran/Las Vegas Review-Journal) @marcusvillagran
51s owner Don Logan's last weekend at Cashman Field
Don Logan, owner of the Las Vegas 51s, gives a tour of Cashman Field before the team's final weekend using the field. (Marcus Villagran/Las Vegas Review-Journal) @marcusvillagran
Metro Asst. Sheriff Brett Zimmerman on Aug. 8 officer-involved shooting
Metropolitan Police Department Assistant Sheriff Brett Zimmerman met with media Monday to discuss the details of the 14th officer-involved shooting of the year. (Madelyn Reese/ Las Vegas Review-Journal)
Matt Kelly Elementary School hosted its third annual Back-to-School Red Carpet Program
Matt Kelly Elementary School hosted its third annual Back-to-School Red Carpet Program where community and business leaders joined to welcome students back with an inspirational welcome. Bizuayehu Tesfaye/Las Vegas Review-Journal @bizutesfaye
Star Trek fans on show’s enduring popularity
Star Trek fans at the Star Trek Convention 2018 talk about why they think the show has stayed popular across the years Thursday, August 2, 2018. (Marcus Villagran/Las Vegas Review-Journal) @brokejournalist
Celebrity photographer dedicates dance book to Las Vegas shooting victims
Behind the scenes with local celebrity photographer Jerry Metellus as he talks about his Dance For Vegas coffee book dedicated to the 58 victims of the October 1 shooting. (Marcus Villagran/Las Vegas Review-Journal) @marcusvillagran
Dreamsickle Kids Foundation founder Gina Glass talks awareness
Gina Glass, 35, founded Dreamsickle Kids Foundation to raise awareness for sickle cell disease in Nevada. (Jessie Bekker/Las Vegas Review-Journal)
The Meadows School founding kindergarten teacher retires after 34 years at the school
Linda Verbon, founder of the The Meadows School's kindergarten program and the first faculty member hired at the school, retired in the spring after 34 years at The Meadows. (K.M. Cannon/Las Vegas Review-Journal)
Kids become firefighters at Fire Station 98 open house
Henderson residents wore fire hats, learned about CPR and met firefighters at the Fire Station 98 open house Saturday, August 11, 2018. (Marcus Villagran Las Vegas Review-Journal) @brokejournalist
People from all over the world attend RollerCon 2018
RollerCon 2018 is a five-day convention focused on the roller derby community and culture at Westgate in Las Vegas. (Marcus Villagran/Las Vegas Review-Journal) @brokejournalist
News Headlines
Add Event
Home Front Page Footer Listing
You May Like

You May Like