Will the expansion of sports betting nationwide result in a record handle for Super Bowl LV or will COVID-19 keep bettors on the sidelines? And what happens in Nevada?
Football
Nevada’s largest retail association anticipates that locals will spend $133 million on televisions, furniture, apparel and food for the Super Bowl this Sunday, despite fewer viewing parties this year.
Despite a 37 percent drop from the amount bet nationwide last year, the American Gaming Association predicts this year’s Super Bowl will generate the largest single-event legal handle in American sports betting history.
“Certainly, this year’s Super Bowl weekend will look different than years past with much more intimate events given the current occupancy restrictions,” but casinos will strive to “provide the exciting Super Bowl experience fans expect,” Nevada Resort Association president Virginia Valentine said.
Super Bowl parties will have restricted capacity when the game kicks off Feb. 7 and regulators are warning they plan to enforce Gov. Steve Sisolak’s mandate.
A 30-second version of Las Vegas’ “What happens here, only happens here” television ad will air prior to Sunday’s Super Bowl LIV.
The report, released Tuesday, found the spread of legalized sports betting across the U.S. has opened doors for more Americans to place legal bets on the Super Bowl.
NFL Commissioner Roger Goodell dubbed Las Vegas a “Super Bowl” city Thursday during a tour of Allegiant Stadium.
While the New England Patriots bested the Los Angeles Rams on Sunday in Atlanta during Super Bowl 53, brands were also winning and losing off the field.
The Washington Post debuted its first Super Bowl commercial Sunday, highlighting the often-dangerous work journalists do.
More than 1.7 million Nevadans are expected to tune in to this year’s game, which will pit the Los Angeles Rams against the New England Patriots in Atlanta’s Mercedes-Benz Stadium.
The Holy Trinity of American Sports is as ambitious as it is historically evasive. And so, here in the Georgia capital, where banners of Vince Lombardi Trophies and the metallic Super Bowl LIII logo display across town, a sinful city about 1,700 miles away can find inspiration.
At 15 properties across the nationwide Caesars empire, the company will break out 16,000 Super Bowl shirts and hats, have NFL wall decor and ice sculptures, wrist bands, cookies and all sorts of logo gear featuring the New England Patriots and the Los Angeles Rams.
The first opportunity to host is in 2025 and the $1.8 billion stadium will have been open five years by then. Raiders President Marc Badain said the team will lead the charge to bring the game to Southern Nevada then.
If Southern Nevada were to form an organization to attract marquee sporting events to Las Vegas, it would need to consider whether attracting an event might displace a long-term major existing convention or trade show.
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