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COCA-COLA FORGES BRAVE, NEW WORLD

I’ve always been a Pepsi guy. Diet Cherry. Good stuff.

But you should see what Coca-Cola has planned for the future. Any day now, a Coke Zero is going to drop right out of your iPhone.

The company has been a sponsor of the Olympics for 80 years, and its large exhibit center here in Beijing stands near the swimming and track and field venues.

One main display is for the WE8 campaign, which is eight aluminum bottles designed by Chinese art students.

They had eight themes from which to work: active optimism, individual perseverance, uplifting moments, peace on Earth, global harmony, human collaboration, healthy world and happiness.

Once the artwork was completed, some of the world’s leading musicians were asked to interpret the works through music.

The company is also testing a machine that drops your drink of choice down a chute and ice forms once you shake it a few times. I’m guessing the next machine they unveil will drink it for you.

Another exhibit is a touch-screen machine where you choose your drink from any of the WE8 bottles, and then download the design and its specific song to your cell phone. We live in an amazing world.

 

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