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Anthony finally might attain playoff payoff

In the NBA, reputations are made in the playoffs. Carmelo Anthony is an exception because he entered the league with star status and never has lost it despite rarely winning in the playoffs.

Study: Consumers likely to view Collins as effective endorser

Good news for NBA player Jason Collins, the first male athlete in a major U.S. sports league to declare his homosexuality: If a company signs him to a sponsorship deal, consumers will likely view him just as effective a product endorser as a straight athlete.

Louisville coach Pitino chasing Kentucky Derby win as a co-owner

LOUISVILLE, Ky. — Rick Pitino became a Hall of Famer and an NCAA champion on the same day. Now the Louisville basketball coach is positioned to become a Kentucky Derby-winning owner if Goldencents wins on Saturday.

UNLV, Florida Gulf Coast headline Las Vegas Classic

UNLV and Florida Gulf Coast headline the eight-team field for the Las Vegas Classic on Dec. 22 and 23 at Orleans Arena, it was announced Wednesday. Both teams were in last season’s NCAA Tournament, and the Eagles became the first No. 15 seed to advance to the Sweet 16.

NBA sets up tourney format for Vegas Summer League

The Golden State Warriors didn’t get a trophy after winning last year’s NBA Summer League in Las Vegas with a 5-0 record. But if the Warriors can repeat this July, there will be hardware to cart back to Oakland.