Towbin Dodge serves up family-style service at Automall

Towbin Dodge knows how to treat families right. After all, the Henderson automotive dealership is a second-generation, family-owned and operated business. Towbin Dodge at 275 Auto Mall Drive has nearly 150 professionally trained employees to aid and assist local families with their automotive needs.

The Valley Automall dealership, situated on 6.3 acres, features a 60,000-square-foot facility with a showroom and 28-bay service shop. Towbin Dodge has 25 certified technicians and offers free customer shuttle service to anywhere in the valley.

“We are committed to servicing our loyal patrons,” said dealership owner Josh “Chop” Towbin. “They’re our guests, part of the family, when they come here.”

The car business was always in the cards for Chop whose late father, Daniel, and mother, Carolynn, built an automotive empire over the course of 30 years. Today, Towbin Automotive Enterprise consists of Towbin Dodge, and a handful of other dealerships. As a teenager, Josh Towbin began by selling scooters and working as a car dealer porter. Towbin was proving his blue collar work ethic to earn his family’s respect. His competitive drive to be the best began early.

“I remember telling my dad, Daniel, that I wanted to become general sales manager of Towbin Dodge, which opened in 1998,” Towbin said. “I was 22 years old at the time.”

Towbin eventually got his wish. After years of hard work, climbing his way up through the ranks, he became general sales manager. Today, Towbin Dodge has subsequently become the No. 1 Dodge dealership in the Western United States. While most people would be thrilled with such a prestigious achievement, Towbin has his eye on becoming the top Dodge dealership in the country.

Towbin earned the nickname “Chop” for his willingness to chop prices. Along the way, he became famous, too.

The success of a quirky infomercial, dubbed “The Chopper Show,” filmed at Towbin Dodge soon led to larger, national success. In 2006, Towbin became the star of a reality TV show based on his life and day-to-day dealership activities. “The King of Cars” made its debut on the A&E cable network as a 30-minute program. With Valley Automall serving as a backdrop, the show ran for two seasons between 2006 and 2007. Despite stardom, Towbin never lost sight of his job.

“There is no success without satisfied customers. It’s important for our staff to handle each customer with the same care and attention each and every time,” said Towbin. “Our philosophy is treat people how you want to be treated, which is why we treat people like family.”

And families have plenty to check out at Towbin Dodge, including 16 new or redesigned vehicles. There are also hundreds of preowned factory-certified cars. Towbin Dodge has something to suit every budget, large or small, regardless of color and style. It’s part of the reason why the dealership has stayed in business for so long, according to the folks at Valley Automall.

“Towbin Dodge is a big part of the Valley Automall’s enduring success a decade and a half later,” said Valorie Staley, manager of the Valley Automall Association. “Their commitment to family values, including caring and service, help define what Valley Automall is all about.”

The Valley Automall is located off Highways 93/95 at Auto Show Drive, or the Las Vegas Beltway exit at Gibson Road in Henderson. For more information, go to

The Valley Automall is the Southwest’s largest auto mall, with thousands of new and used vehicles. Dealers include Audi Henderson, Chapman Chrysler-Jeep, Courtesy Imports, Courtesy Mazda, Desert BMW, Desert Pontiac-GMC, Findlay Acura, Findlay Cadillac-Saab, Findlay Honda Henderson, Findlay Lincoln, Findlay Toyota, Findlay Volkswagen, Ford Country, Henderson Chevrolet, Henderson Nissan, Lexus of Henderson, Mercedes-Benz of Henderson and Towbin Dodge.

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