Virgin America will step into an already busy market by launching three flights a day between McCarran International Airport and Los Angeles International Airport on April 22.
Already, there are 28,600 seats a week on the route, making it the largest market out of Las Vegas and a third larger than No. 2 San Francisco. This does not count the flights to suburban California airports such as Long Beach, Orange County and Burbank.
Southwest dominates the route, but a wide range of others including Spirit, Delta, United and American also compete and fly.
Despite a limited $39 promotional fare one way, CEO David Cush said Virgin America prices would remain at on par with those of rivals. On most days, Southwest charges at least $70.
Contact reporter Tim O'Reiley at email@example.com or 702-387-5290.