The arrival of Sir Richard Branson, the founder of the Virgin brand, kicked off a grand opening party set to last through the weekend at Virgin Hotels Las Vegas.
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It had been 415 days ago when the Hard Rock Hotel closed. On Thursday night, the doors reopened with several flourishes, including a new owner and casino operator and a fresh look.
Virgin Hotels Las Vegas President and CEO Richard “Boz” Bosworth says, “Both the Shag Room and The Bar are contiguous ultralounges, similar to Alibi or Clique, but combined.”
The restaurants at Virgin Hotels Las Vegas will include longtime Hard Rock Hotel favorites Nobu, MB Steak and Pizza Forte as well as spots new to the market.
As it is renovation as Virgin Hotels Las Vegas, Hard Rock Hotel will shut down entirely in the first week of February, re-launching in late 2020.