The two sporting events — one held on the UNLV campus and one coming to Allegiant Stadium — will receive a total $6.2 million in financial backing.
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Four CONCACAF international soccer matches at Allegiant Stadium, UFC Fight Week and next year’s Mountain West Conference basketball tournaments will be funded.
March Madness betting numbers expected to remain flat compared with 2019 levels.
The move marks the latest in billions of dollars in investments planned or underway by Gilbert and his companies in Detroit, where he has a major real estate presence. Other projects include a planned skyscraper and technology startups.
Engaging players is just one way that global sports apparel and sneaker manufacturer adidas activates its official NBA apparel and outfitter sponsorship deal during the Vegas Summer league.