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LVCVA swings for the fences with $80M naming rights deal

It’s clear that members of the board of the Las Vegas Convention and Visitors Authority love baseball because some of them were willing to risk the board’s reputation as the marketers-in-chief of Las Vegas to spend $80 million on a naming rights deal many say is a preposterous.

A-Rod partners with Las Vegas-based fitness company

Alex Rodriguez has gone from exercising on the baseball field to attending fitness classes in 103-degree heat. He’s now promoting those classes through a Vegas-based company.