Analysts say Super Bowl may have had bigger impact, but the annual appearance of F1 during a slow time on the city’s calendar may be bigger in the long haul.
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The National Business Aircraft Association will be coming to Southern Nevada four straight years in what is being viewed as a preview for the Formula One event.
In addition, Madison Square Garden Entertainment executives also announced they are negotiating a partnership with Formula One.
Millions of dollars are spent every year by the Las Vegas Convention and Visitors Authority on sponsorships designed to bring even more money into the city.