A new year’s event, called Evolve Vegas NYE, is 20 months in the planning and has been about all her four-person staff has worked on since the doors of the Las Vegas Gay Visitors Bureau opened in mid-2013.
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After more than an hour of debate laced with Old School vs. New Wave marketing strategy, the Nevada Tourism Commission voted 4-2 to recommend Las Vegas-based B&P Advertising and Public Relations to run a $1.75 million winter marketing campaign.
The state’s August gaming revenue numbers may have been lackluster, but at least the tourists came to Las Vegas last month. And in record numbers.
Representatives of the Las Vegas Ski and Snowboard Resort are going to have to wait a few more days for the Nevada Tourism Commission to iron out the details of its $1.75 million winter marketing campaign.
Josh Ripple has been around the sports and entertainment block. Now at 55, Ripple, of Las Vegas, might have his most intriguing position of all — chief operating officer of Life is Beautiful, the three-day music/art/culinary/learning festival in downtown Las Vegas set for Oct. 24-26.
Tesla who? That appeared to be the message at the Las Vegas Convention and Visitors Authority meeting.
The Las Vegas marketing communication firm R&R Partners is going international with plans to open an office in Mexico City.
A committee that advises the Nevada Tourism Commission on how to market the state to prospective winter visitors deadlocked on two votes over which company it wants to run the $1.75 million campaign.