The report, released Tuesday, found the spread of legalized sports betting across the U.S. has opened doors for more Americans to place legal bets on the Super Bowl.
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The partnership will create weekly betting lines distributed across all NLL platforms and channels, according to the release.
DraftKings hasn’t disclosed if or how it plans to enter the Nevada sports gambling market, but it took its first step Wednesday by opening a Las Vegas office.
Moderator Kevin Ma has a lively exchange with FanDuel CEO Matt King about in-play sports betting on CES panel.
“Tech Has Changed the Live Sports Experience” and “The Future of Sports Betting” were two of the panels that took place Tuesday at Aria during CES.
As the NHL and other leagues collect more data on their players, sportsbook operators have been stepping in to form partnerships that give them access to these metrics.