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Walmart Stores Inc. said on Wednesday it launched a free 30-day trial of ShippingPass, its two-day shipping program to all shoppers in the United States, as the world’s largest retailer looks to take on Amazon.com Inc.’s Prime subscription service.
Walmart also said existing ShippingPass holders will get a month free, as the company builds on initiatives it announced earlier this month.
The company had announced a slew of programs, including online grocery pick up and a partnership with ride-hailing app Uber to deliver groceries as it looks to boost online sales.
The ShippingPass, priced at $49/year, looks to compete with Amazon.com’s Prime subscription which costs $99/year.
