New food-service contractor at Vegas Convention Center makes mark

Richard Ginzel learned the meaning of pressure the day Centerplate LLC took over the food service contract at the Las Vegas Convention Center.

“We got the keys to the kitchen three days prior to CES,” Ginzel said of the transition of operations Jan. 1, 2017, from Aramark Sports and Entertainment Services LLC, which had held the contract for 44 years.

That meant the new provider had to gear up to feed and serve many of the 170,000 conventioneers that arrive every January for Southern Nevada’s largest annual trade show.

Centerplate delivered.

After the show, the company received an evaluation showing less than 1 percent of sales had to be refunded for various reasons — a wrong order, a late delivery or something else. Normally at CES, it’s around 4 percent to 5 percent refunded.

Now, a year and a half later, the food provider is helping to plan the new food outlet at the convention center’s $1.4 billion expansion and renovation project.

The new building is scheduled to open in time for the 2021 CES.

“In terms of concepts, the layout is going to be similar (to existing operations),” Ginzel said.

Making a mark

Since landing the food contract from the Las Vegas Convention and Visitors Authority in October 2016, Centerplate has invested more than $16 million in its two primary food outlets at the convention center, Lucky’s and Aces. The venue can handle 500 to 800 diners at a time. Centerplate changed food concepts, placed menus on video screens in multiple languages and made it easier for consumers to move through food lines quickly.

At Aces, Centerplate put in Lindo Michoacan — a Las Vegas Mexican outlet — Walla Pao, Atomic Pizza, Bachi Burger, Five Spot Coffee and Chomp Chomp Go.

The company bought 300 video screens, some for the menus, some for television broadcasts.

The company installed new seating on the periphery and stand-up tables that double as charging stations for electronic devices.

Gomez said the company also offered 50-cent-an-hour raises to union employees who completed Centerplate system training and $1,000 bonuses to those who completed all of their committed shifts in a year.

3,000 on payroll

Centerplate has more than 3,000 waitstaff, cashiers, bussers and bartenders on its payroll, using only the number they need to fill positions based on the size of shows in the building.

Ginzel said the company is on the verge of signing a new three-year agreement with the Culinary union.

Centerplate’s Las Vegas management, consisting of 75 chefs, sales representatives and executives, focused on quality. Chefs agreed to develop kitchens visible to the public to emphasize the food’s freshness. The objective was to provide food quickly without sacrificing quality.

The sales staff became a priority for Centerplate. Among the executives are 12 sales representatives that make calls and handle inquiries. Aramark had five representatives.

Service at the new hall

For the convention center’s renovation project, Ginzel said, there are still many details to be worked out. The only certainty is that there will be a Starbucks.

“In the beautiful atrium, there’ll be a huge food court, and there are four major concepts that we’re talking about, and we haven’t come to a definitive decision about what those are going to be.”

The food court will be designed to provide conventioneers a true Vegas food experience and keep them at the exhibit hall instead of wandering to an offsite restaurant.

“The way we’re looking at how we want to do it is we have to really consider the customer experience and what you can do fast enough with the highest level of quality,” Ginzel said. “It’s a lesson in engineering, ultimately.”

With the prevalence of specialty diets, don’t expect a return to burgers, pizzas and hot dogs.

“We’re really going to be considering that when we find the right concepts. We want to stay true to what feels like Las Vegas.”

And that means some concept decisions in the months ahead.

“The big question for us is whether we’re going to have Lindo Michoacan and these partners represented there, or are we going to offer some variety,” he said.

“I’ll tell you there is a lot of interest for many, many operations. Border Grill is very interested in joining forces with us as well as Feel Good Brands, which has amazing concepts at many airports. We’re going to be looking at craft beer.

“Right now, we’re looking at everything and not crossing anything off the list until we find a perfect balance between all three locations.”

Ginzel isn’t worried about the timing of putting in concepts at the new facility. After all, after presiding over the “organized chaos” of the 2017 startup, he is ready for just about anything.

“Providing food service at a convention center is not for the faint of heart,” he said. “And we love it.”

Contact Richard N. Velotta at rvelotta@reviewjournal.com or 702-477-3893. Follow @RickVelotta on Twitter.

ad-high_impact_4
Business
Mecum Car Auction in Las Vegas
The Mecum Auctions is held at the Las Vegas Convention Center. Bizuayehu Tesfaye/ Las Vegas Review-Journal @bizutesfaye
Construction underway for new Google Data Center
Henderson is slated to be home to a new Google data center in December 2020. The Governor’s Office of Economic Development approved $25.2 million in tax abatements for Design LLC, a wholly-owned subsidiary of Google. The company plans to build the data center on 64 acres of land on Warm Springs Road west of Boulder Highway.
Anthony Rufo talks about his new product, an in-home digital companion and monitor.
Anthony Rufo talks about his new product, HAPPIE Home technology, an in-home digital companion and monitor designed for unpaid family caregivers that gives personalized alerts, messages and reminders. Bizuayehu Tesfaye/Las Vegas Review-Journal @bizutesfaye
Holiday parades help bring shoppers to Downtown Summerlin
Sports Town USA floor manager Angela Gardonio talks about the work that goes into the Downtown Summerlin holiday parades and how they benefit her and other businesses there.
Final vote on CG Technology
Final commission vote on the $2 million settlement for CG Technology.
Happie Home Startup Establishing Headquarters In Las Vegas
Digital companion startup company Happie Home is establishing its headquarters in Las Vegas after receiving tax abatements from the Governor's Office of Economic Development on Nov. 15. (Bailey Schulz/Las Vegas Review-Journal)
A Facebook-branded space inside of Macy’s at the Fashion Show shopping center
A Facebook-branded space inside of Macy’s at the Fashion Show shopping center will showcase 13 small businesses in November and December and seven in January. Bizuayehu Tesfaye/Las Vegas Review-Journal @bizutesfaye
T-Mobile uses ticketing data to plan for event
T-Mobile Executive Director of Arena Operations explains how ticket sales data and demographics help plan staffing, vendors, parking and operations for an event.
Costco opens its doors in southwest Henderson
Costco has opened its fifth Las Vegas-area location near the intersection of St. Rose Parkway and Amigo Street. (K.M. Cannon/Las Vegas Review-Journal)
Las Vegas strip mall and office park
The Krausz Cos. and WG Group bought a strip mall and an office park in Las Vegas for nearly $80 million total. They acquired a portion of Tropicana Beltway Center in the southwest valley for $59 million. They also acquired the Westbay office complex in the Las Vegas Medical District. The buyers are former owners of The Gramercy, a once-mothballed mixed-use project in the Las Vegas suburbs. They sold The Gramercy in phases for more than $100 million.
Mario Barth talks about the growth of the tattoo industry
Celebrity tattoo artist and business owner Mario Barth talks about the growth of the tattoo industry at The World of Tattoo industry trade show at Planet Hollywood in Las Vegas
$7.5M Las Vegas pot dispensary opens near Las Vegas Strip
Planet 13, which bills itself as one of the largest dispensaries in the world, opened to the public Thursday. It has entertainment including an interactive floor and floating orbs. (K.M. Cannon/Las Vegas Review-Journal)
Caesars CEO to step down next year
Caesars Entertainment Corp. CEO Mark Frissora will leave the casino company in February. Frissora has been CEO since July 2015. He was named CEO right after Caesars' operating company filed for Chapter 11 bankruptcy protection Caesars Entertainment emerged from bankruptcy protection in October 2017 Before Caesars, Frissora spent seven years as chairman and CEO of Naples, Fla.,-based Hertz He led the consolidation of the rental-car industry through Hertz‘s acquisition of the Dollar Thrifty Automotive Group.
Planet 13 in Las Vegas adds twist to marijuana dispensary look
Planet 13, which bills itself as one of the largest dispensaries in the world, opened to the public Thursday. The dispensary is located near the intersection of Desert Inn Road and Sammy Davis Jr. Drive, near Trump International, in Las Vegas. Planet 13 has plans in the future for a coffee shop, a tasting room for marijuana-infused beer and wine, a lounge for consuming marijuana on site if that is legalized and space for food.
Caesars Entertainment opening 2 resorts in Dubai
Cove Beach will open on Meraas’ Bluewaters Island in Dubai in November and Caesars Palace Bluewaters Dubai and The Residences at Caesars Palace Bluewaters Dubai will open in December. (Caesars Entertainment)
Bellagio, MGM Resorts International’s luxury hotel turns 20
The more than 3,000-room Bellagio hotel is situated on the site of the former Dunes Hotel. The Dunes was imploded in 1993, and construction of the Bellagio started in 1996. It cost $1.6 billion to build, making it the most expensive hotel in the world at the time. The Bellagio was former Wynn Resorts Ltd. Chairman and CEO Steve Wynn’s second major casino on the Strip after The Mirage. MGM Resorts International acquired the property from Steve Wynn in 2000. (Tara Mack/Las Vegas Review-Journal)
Facial recognition software at G2E – Todd Prince
Shing Tao, CEO of Las Vegas-based Remark Holdings, talks about his facial recognition product. (Todd Prince/Las Vegas Review-Journal)
Former NBA player, Shaquille O'Neal, speaks about his new Las Vegas chicken restaurant
Former NBA player, Shaquille O'Neal, speaks about his new Las Vegas chicken restaurant. Bizuayehu Tesfaye/Las Vegas Review-Journal @bizutesfaye
Bobby Baldwin to leave MGM
MGM Resorts International executive and professional poker player Bobby Baldwin is set to leave MGM.
Caesars has new armed emergency response teams
Caesars Entertainment Corp. has created armed emergency response teams. They are composed of former military and law enforcement officials. "These teams provide valuable additional security capabilities,” Caesars spokeswoman Jennifer Forkish said. Caesars is hiring Security Saturation Team supervisors, managers and officers, according to LinkedIn. The company did not say how many people it plans to hire for the units. (Las Vegas Review-Journal)
Las Vegas, airlines prepare for CES
CES in January is expected to attract more than 180,000 attendees. (Las Vegas Review-Journal)
AGS partners with Vegas Golden Knights
AGS is the nation’s second-largest manufacturer of Class II slot machines used primarily in tribal jurisdictions. It announced a marketing partnership with the Vegas Golden Knights NHL team. (Las Vegas Review-Journal)
Lehman Brothers bet big on Las Vegas
Lehman Brothers collapsed 10 years ago, helping send the country into the Great Recession.
Fremont9 opens downtown
Fremont9 apartment complex has opened in downtown Las Vegas. (Marcus Villagran/Las Vegas Review-Journal) @marcusvillagran
Ross & Snow launches in Las Vegas
Luxury shoe brand Ross & Snow has opened in Las Vegas, featuring "functional luxury" with premium shearling footwear. (Bailey Schulz/Las Vegas Review-Journal)
Remote Identification and Drones
DJI vice president of policy and public affairs discusses using remote identification on drones. (Bailey Schulz/Las Vegas Review-Journal)
Drones and public safety in Nevada
Two representatives in the drone industry discuss UAV's impact on public safety. (Bailey Schulz/Las Vegas Review-Journal)
Frontier Airlines to launch flights from Las Vegas to Mexico
Frontier, a Denver-based ultra-low-cost carrier, will become the first airline in more than a decade to offer international service to Canada and Mexico from Las Vegas when flights to Cancun and Los Cabos begin Dec. 15. (Rick Velotta/Las Vegas Review-Journal)
MGM Resorts International CEO Jim Murren addresses Oct. 1 lawsuits
MGM Resorts International Chairman and CEO Jim Murren addresses criticism his company has received for filing a lawsuit against the survivors of the Oct. 1 shooting. (K.M. Cannon/Las Vegas Review-Journal)
MGM Resorts International opens the doors on MGM Springfield
Massachusetts’ first hotel-casino opens in downtown Springfield. The $960 million MGM Springfield has 252 rooms and 125,000-square-feet of casino. (K.M. Cannon/Las Vegas Review-Journal)
TOP NEWS
News Headlines
Add Event
Home Front Page Footer Listing
Circular
You May Like

You May Like