3 myths you believe about music and why they’re wrong

Forget about that Discovery Channel show, real myth busting is about more than figuring out if Jimmy Hoffa is buried under Giants Stadium or whether you can get zapped unconscious by whizzing on an electric fence.

It extends to these parts as well.

With this in mind, let’s bust a few musical myths:

Myth No. 1: Concert tickets are overpriced

This is the biggest complaint I hear from folks, but the opposite is true: It’s not that tickets are overpriced these days, it’s that they were underpriced for decades and a market correction has occurred.

The reason such a robust secondary market existed in the past was that scalpers could buy tickets at face value and then sell them at double or triple the cost — if not more for the best seats. That’s the very definition of something being underpriced.

Bands got tired of ticket resellers making money that should have gone to them. So nowadays, not only are tickets as a whole priced higher, but the best seats carry such a high premium that there’s little money to be made on their resale, and the revenue stays in-house — where it belongs.

Consumers may not like it, understandably, but this is the market speaking, and the current system is much more equitable for the artist.

In Vegas, we feel the price increase more than most markets. That’s because we get to see acts such as Nine Inch Nails, Foo Fighters and Tool, who normally sell out arenas, in much smaller rooms. In turn, the large fees those bands command are spread among a much smaller pool of patrons. That makes tickets that much more expensive.

The flip side is, we get to see these bands in a much more up-close-and-personal environment than, say, those poor, poor souls in Buffalo. And we don’t live in Buffalo. Now that’s a win-win.

Myth No. 2: Streaming hurts musicians

You can’t lose what you never had. This is the most basic way of explaining why streaming doesn’t negatively affect the vast majority of artists’ revenue streams from album sales.

How so? Because those revenue streams have only existed for the 5 percent of major label acts capable of selling enough records to recoup the costs of making and promoting said album.

For the other 95 percent of artists, record sales — from a purely business standpoint — have been primarily a means of driving income in other avenues, namely concert ticket and merchandise sales.

It’s true that streaming doesn’t raise much money for all but the biggest artists, generating 17 to 22 cents per 100 streams of a song on average. But considering how little artists have traditionally made from the sale of their music, not much is lost and plenty can be gained: Namely, the widespread exposure that streaming can provide.

Developing new fans this way can translate to increased ticket and merch sales, where the profit margins are much more in the artist’s favor. It can also reduce the power that record labels have traditionally had over artists.

In short, streaming isn’t hurting musicians, it’s emancipating them.

Myth No. 3: You aren’t “in the moment” when shooting video/taking pictures on your cellphone during a show

Of course, there’s a common-sense decorum to be followed here: Don’t be the guy up front who holds a hubcap-sized tablet in the air the whole show filming every hair flip and tongue wag (in this hypothetical, we’re at a Winger gig).

But really, by now, how is someone snapping shots on a cellphone during a show that big of a deal?

The most frequently voiced complaint is that somehow you’re not “in the moment” when doing so. Why? Because you’re momentarily viewing the concert on a screen?

If you’re at a show where video screens are showing the performance and you watch portions of it that way, are you not in the moment? Does the size of the screen dictate whether you’re paying attention?

Being in the moment can represent different things to different people. You get to decide what it means to you, not the singer for Slipknot.

Contact Jason Bracelin at jbracelin@reviewjournal.com or 702-383-0476. Follow @JasonBracelin on Twitter.

Artists from Cirque du Soleil contribute art to Las Vegas art exhibit
Artists from Cirque du Soleil contribute art to Las Vegas gallery exhibit
Red Plate on the Las Vegas Strip serves a cocktail made with blooming jasmine tea
Red Plate on the Las Vegas Strip serves a cocktail made with jasmine tea
Benny the Ice Skating Dog
Benny is a Las Vegas Labrador who was rescued by former pro skater Cheryl Del Sanyo, and trained to ice skate. (Mat Luschek/Las Vegas Review-Journal)
The Nevada State Museum
The Nevada State Museum of Las Vegas, located at the Springs Preserve, covers all eras of the state, from prehistoric to today.
Throw a better dinner party
Cash appears at Baseball Winter Meetings
Lights FC mascot Cash plays the electronic drums at the EZ Inflatables’ booth on Tuesday at the Baseball Winter Meetings trade show at Mandalay Bay Resort and Casino.
5 albums to soundtrack your holiday gatherings in style
1. Various Artists, “Holidays Rule," with Rufus Wainwright, The Shins, Calexico and more. 2. Various Artists, “We Wish You a Metal Xmas and a Headbanging New Year," with Lemmy Kilmister, Alice Cooper, Chuck Billy and others. 3. Various Artists, “Christmas on Death Row," featuring Snoop Dogg and Nate Dogg to name but a few. 4. Bright Eyes, “A Christmas Album.” 5. Various Artists, "The Motown Christmas Album." (Jason Bracelin/Las Vegas Review-Journal)
Inside the kitchen at Springs Preserve
The staff of Divine Events do party preparation in the kitchen at Divine Cafe at Springs Preserve. With nine parties the following day, this is a particularly busy time for the crew. (Heidi Knapp Rinella/Las Vegas Review-Journal)
WinterFest in Henderson.
Miss Rodeo America Fashion Show
The 28 women contestants of Miss Rodeo America compete in a fashion show at the Tropicana on Dec. 7, 2018.
Tournament Of Kings Holiday Show
Wizards and warriors are ready for the holidays at Excalibur's Tournament of Kings Holiday Dinner Show.
Take a dive with the Silverton mermaids
A visit to the Silverton Casino Hotel is not complete without taking in the popular, and very unique, mermaid show.
Cowboys and western aficionados can buy virtually anything at Cowboy Christmas
Vegas Golden Knights Christmas Display
In the Las Vegas Valley, the chances of getting a white Christmas are slim. But this year, you can have a “Knight” Christmas. A Henderson resident has a Christmas lights display that is synchronized to the entrance music for the Golden Knights. GG Misa’s Knights light show is played every 30 minutes from 5 to 10 nightly. His light show consists of two songs: Mariah Carey’s “All I Want for Christmas Is You” and the entrance music, “Le Castle Vania,” from the movie “John Wick.” The display is located at 730 Bollons Island St. (Richard Brian/Las Vegas Reivew-Journal)
Holiday Hooch At El Cortez is Just in Time For Repeal Day And Christmas
Holiday Hooch At El Cortez Is Just In Time For Repeal Day And Christmas. Janna Karel/Las Vegas Review-Journal
TV's LGBT superheroes
Green Valley Ranch's Winter's Village
The Mob Museum
Best Friend Menu Reveal Wednesday
Chef Roy Choi tells us what to expect from Wednesday’s Facebook Live Menu Reveal for his new Park MGM restaurant Best Friend. (Al Mancini/Las Vegas Review-Journal)
Quick Chat With Criss Angel
James D. Gish and Susan Anton rehearse
Susan Anton will be special guest at James D. Gish’s holiday concerts Dec. 7 at Summerlin Library and Dec. 9 at Clark County Library. (John Przybys/Las Vegas Review-Journal)
Bellagio Winter Wonderland
"Majestic Holiday Magic" at the Bellagio Conservatory.
Underwater Santa At The Silverton
Santa takes a dive Sunday, December 2, at the Silverton Casino Hotel. (Mat Luschek / Review-Journal)
Cowabunga Bay Christmas Town
Las Vegas Natural History Museum
Las Vegas Natural History Museum, which opened in 1991, has exhibits of mechanical dinosaurs and taxidermied animals, along with live snakes, fish and sharks. (Mat Luschek/Las Vegas Review-Journal)
Magical Forest Lights
Cirque Du Soleil Performers Team Up For New Show "Kinekt"
Through dance, acrobatics and aerial arts, “Kinekt” tells a story all too familiar to modern families: how to maintain a human connection in the digital age. (Janna Karel Las Vegas Review-Journal)
Ethel M Holiday Cactus Garden
The Pinball Hall of Fame in Las Vegas
The Pinball Hall of Fame was created by Tim Arnold and opened in 2006. (Mat Luschek/Las Vegas Review-Journal)
Jump! The Ultimate Dog Show at Springs Preserve in Las Vegas
Trainer Lou “Mack” McCammon guides several rescue dogs through a series of tricks and jumps two shows a day weekends through December at the Springs Preserve in Las Vegas. (K.M. Cannon/Las Vegas Review-Journal)
News Headlines
Add Event
Home Front Page Footer Listing
You May Like

You May Like