Beth Krerowicz and her daughter Samantha welcome you to their family, but don’t worry, you aren’t alone.
The duo opened Bakeshop, 2550 Anthem Village Drive, Suite 190, in August, offering customers a home away from home.
To complete the family bakery, Beth’s husband, Jack, helps maintain the facility, and their daughter Kristin assists in baking.
“Everything we do is made from scratch using high-quality ingredients,” Beth said. “We don’t cut corners to make things more profitable because I wouldn’t do that to anything I serve my family, and our customers are like our extended family.”
The shop offers cookies, cupcakes, dessert bars, pies and more. Customer favorites include lemon bars, pecan crumbles and Beth’s mini tres leches cakes.
In addition to traditional confections, the shop stocks at least one gluten-free and one no-sugar-added baked good in-house. Low-carb, high-protein, paleo, vegan or other specialized treats are also available by pre-order, according to Kristin.
“A lot of the time when people are on special diets, their baked goods just don’t taste good,” Kristin said. “By knowing our ingredients so well, we’re able to make them something that tastes just as good, if not better, than our traditional items.”
The Krerowiczes’ enthusiasm to open a business stemmed from Beth’s passion for baking and the family’s desire to get out of the corporate world.
“It was just the right time for all of us,” Samantha said. “Part of it was that we wanted to control our own destinies, and as much as this is a lot of work, we get to make our own decisions here.”
While Samantha anchored herself in the desert more than 10 years ago to attend UNLV, Beth made the trek west from Illinois last December, and Jack and Kristin followed in May.
“The biggest hurdle for us was that we weren’t all in the same city, let alone the same state,” Samantha said. “We decided everyone should move to Nevada because it’s one of the cheapest places to open a business. We looked at opening in Illinois, but it was about five times more expensive to do the same exact thing.”
The family originally launched an online delivery service in June and planned to bake products out of a commissary kitchen. But within two weeks, they decided to open a brick-and-mortar location.
“We had to use all our hours for the week (in the commissary kitchen) just to bake one order of 10 dozen cupcakes,” Samantha said. “It made it hard when other orders came in, so we decided we wanted our own kitchen. It gave us more control.”
Although Beth and Kristin follow their own old family recipes to produce the menu, the baking gurus also offer to re-create customers’ personal recipes upon request.
“Even if you can only give them an idea of what they looked and tasted like, they’ll try to re-create items you miss or don’t know how to make,” Samantha said. “Between the two of them, there’s a 98 percent chance they’ll know what you’re talking about.”
With hopes of expanding across the nation, the family is working on creating new treats and partnering with local businesses.
“While we’re not exotic in our flavors, we remind people of the things they had as kids or back home,” Kristin said. “At the end of the day, we’re a family bakery that gives it 100 percent every day because we have everything to gain and everything to lose.”
Bakeshop is open from 10 a.m. to 6 p.m. Monday through Friday and 10 a.m. to 3 p.m. Saturday and Sunday. The shop is also set to be open from 8 a.m. to noon Nov. 27 and 10 a.m. to noon Dec. 25.
For more information, visit bakeshoplv.com or call 702-696-8548.
Contact Henderson View reporter Caitlyn Belcher at email@example.com or 702-383-0403.