ROK Vegas Nightclub incorporates cozy quality to offer more welcoming vibe

One quality that's seldom associated with the standard Las Vegas nightclub is coziness. But at ROK Vegas Nightclub, the word fits.

At first, ROK Vegas, at New York-New York, 3790 Las Vegas Blvd. South, might look like a "vast, open space," says General Manager Rob Boyer. "But once you come in, it's a real cozy, intimate atmosphere that you don't expect when you're going into a large club." That cozy quality also extends to the welcoming vibe, Boyer says.

"That's one of the things we pride ourselves on, the fact that we're not pretentious. We just want people to come in, relax, have a good time, kind of tear it up and enjoy the night."

The ovalish main room of ROK Vegas is adorned in large swaths of red, blue and black. And, lacking the alcoves and side spaces that clubs sometimes employ in an attempt to fend off claustrophobia, it's a layout that, Boyer says, allows patrons to see one another and create "kind of one huge party room where everybody's involved. Everybody feeds off the energy."

The club's amenities include a 36-foot-long bar, a stage where visiting artists can perform, lush booths and a 2,000-square-foot outdoor patio that offers patrons a bit of air and a great view of the Strip. (In warmer weather, the patio serves as an outdoor party space.)

The music is a mix of mashup, contemporary, classic rock, Top 40, hip-hop and, really, whatever DJs feel is play-worthy. On the visual side of things, ROK Vegas features a 360-degree video screen on which can be displayed concert footage, live club feeds, lasers and animation.

That system, by the way, took the "best video system" prize in the 2009 Club World Awards.

ROK Vegas and its amenities constantly are being updated. Boyer calls such tweaking "a responsibility" to patrons.

Guests, whether they're locals who come by weekly or tourists who stop by only a few times a year, want to see the things they enjoyed on previous visits. But, Boyer says, "at the same time, I think they want to go back to those venues and have a slightly different experience."

ROK Vegas holds about 880 people and is open from 10:30 p.m. to 4 a.m. Wednesdays through Sundays. In March, on Thursdays through Saturdays, parties on the patio will resume.

There's never a cover charge for local women. Nonlocal women pay $10, and men pay $20.

For more information, call 740-6765.

Contact reporter John Przybys at jprzybys@ reviewjournal.com or 702-383-0280.