Unconventional: Rallying The Troops To Sell, Sell, Sell
“Every great and commanding movement in the annals of the world is due to the triumph of enthusiasm.” — Ralph Waldo Emerson
Party-plan marketing was most famously used by Tupperware to sell plastic food containers at home gatherings. Now it is used to sell sex toys. Sales culture is universal. No matter what the item, vendors and conventioneers rely on excitement and enthusiasm to inspire their sales force.
Case in point: During the Intimate Expressions National Conference at The Orleans in 2012, a drawing was far from routine and inspired a raucous display.
