99°F
weather icon Windy

Doritos and ‘It Gets Better’ project are going to release rainbow chips

NEW YORK — Doritos are now available in every color of the rainbow.

The chip brand announced a new campaign, in partnership with the It Gets Better Project, that will feature rainbow-colored chips in celebration and support of the LGBT community.

The "Doritos Rainbows" packages will only be available online for a limited time. In order to get a bag, customers must pledge $10 to the It Gets Better Project.

The project, founded by author Dan Savage and his partner Terry Miller in 2010, was created in response to several LGBT teens who committed suicide. The organization's message is that "life indeed gets better," and the group aims to provide support and hope to LGBT youth worldwide.

The chips are inspired by the Pride flag and the bags will feature inspiring quotes.

Doritos said in a statement that the brightly-colored chips are the company's way of showing its support in the "boldest, most colorful way possible."

After making a purchase, customers can further demonstrate support by sharing messages over social media using the hashtag "#BoldandBetter."

"Time and again, our consumers have shown us, there really is nothing bolder than being true to yourself and living life to the fullest," a Doritos spokesperson said in a statement.

A spokesperson for the It Gets Better Project said it was honored to partner with Doritos and celebrate the progress the LGBT community has made in America.

"By utilizing the incredible reach that Doritos has throughout the world, we can give hope to the LGBT young people who need it the most," Brett Peters said in a statement. "There is so much more work to be done, and together, we will inspire the LGBT community and its allies to continue the fight and embrace who they are by living a #BoldandBetter life."

The chips will also be available on September 20 during Dallas Pride, which Doritos is sponsoring this year.

MOST READ
Don't miss the big stories. Like us on Facebook.
THE LATEST
Why parents should prioritize swim lessons for kids

Learning to swim isn’t just a childhood milestone — it’s a lifesaving skill, a confidence booster, and a path to lifelong health and joy.

Las Vegas native continues to serve as a beacon of hope

Mental health has not always been talked about within communities of color, but that is starting to shift because of people like Brandarius Johnson.

8 common myths about back pain

Back pain is more common than homeownership in the U.S., with nearly 80 percent of adults experiencing back pain at some point.

Beware of the Medicare Advantage trap

The rap on Medicare Advantage plans has always been that they’re great when you’re healthy but may not be so great if you get sick.

MORE STORIES