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Mall of America, the biggest in the US, hires first black Santa

Larry Jefferson, playing the role of Santa, smiles with Auden Good and his one-year-old brother Ezra at the Santa Experience at Mall of America in Bloomington, Minn., on Thursday. (Leila Navidi/Star Tribune via AP)
Larry Jefferson, playing the role of Santa, poses for a photo with Kingston Strong at the Santa Experience at Mall of America in Bloomington, Minn., on Thursday. (Leila Navidi/Star Tribune via AP)
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THE ASSOCIATED PRESS
December 3, 2016 - 9:26 am
 

BLOOMINGTON, Minn. — The nation’s largest mall is hosting its first-ever black Santa Claus this this weekend.

The Star-Tribune reports The Mall of America in suburban Minneapolis hired Larry Jefferson to play Kris Kringle from Thursday to Sunday as part of its Santa Experience.

Santa Experience co-owner Landon Luther says they “want Santa to be for everyone, period.” With that in mind, he tells the newspaper he launched a nationwide search for a diverse Santa and found Jefferson at a Santa convention in Branson, Missouri, over the summer. He was the only black Santa among the 1,000 impersonators in attendance.

Jefferson tells WCCO-TV that playing the jolly old elf is “no big deal” to him, saying “I’m still Santa, I just happen to be a Santa of color.”

Jefferson will return home to play Santa in the Dallas-area after Sunday.

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