Start a conversation about the 2020 census.
That’s the message about 50 locals received Saturday during daylong training about improving participation in the nationwide survey at the start of every decade.
The event, hosted at the Asian Community Development Center on South Jones Boulevard, focused on outreach to local Asian-American and Pacific Islander households.
“Ultimately the power lies within the community,” said APIAVote spokeswoman Jennifer Baik, whose organization co-hosted the event. “At the end of the day folks have to let their family know, let their friends know. They have to really encourage the people around them (to complete the census).”
Asian-Americans are the nation’s fastest-growing racial or ethnic group. In Clark County, the Asian-American population has more than tripled since 2000, totaling more than 220,000 today, according to the latest census estimates.
Every person added should ensure Nevada keeps its four U.S. House of Representatives seats and gets a bigger portion of more than $675 billion in federal funding, which is spread among the states based on population recorded in the 2020 census.
But members of the Asian-American and Pacific Islander community, many of whom are immigrants, are at risk of being undercounted in the census. That is being caused, in part, by language barriers and a distrust of government.
The latter has been exacerbated by the possibility of a question about citizenship status being included on the census, said Emily Zamora, a member of Gov. Steve Sisolak’s Complete Count Committee.
“They don’t trust the government in their own countries, so they don’t just come to America and trust the government here,” she said. “So knowing the census bureau is a government entity, there is a lot of hesitation to participate.”
Those attending Saturday’s event, including U.S. Rep. Steven Horsford, were urged to remind their community members their answers on the census would be kept confidential and that participating in the survey would bring in more federal funding to their community for education, health care and infrastructure.
“Know the people you’re speaking with and how the census will touch them personally,” Assemblywoman Rochelle Nguyen, D-Las Vegas, said. “I think a lot of it is word of mouth. I know for me the messaging that worked was the money.”
More information about how the census impacts AAPI communities can be found online at CountUsIn2020.org, Baik said.
Irving Nogoy, a 24-year-old Las Vegas resident who attended the event, said that until Saturday, he knew little about the census or the significant effect it has on Nevada’s allocation of federal funding. He left with a new passion to spread the word about the count, which will be held April 1.
“I want to figure out how I can get involved in disseminating information to my immediate family first,” Nogoy said. “I’m curious how much people actually know.”
Governor signs census outreach funding bill
Gov. Steve Sisolak signed Senate Bill 504, which appropriates $5 million in outreach funding for the State Complete Count Committee for Census 2020, along with Senate Bill 211, which appropriates additional funding to the Commission on Minority Affairs, during a ceremony Friday at Chinatown Plaza in Las Vegas.
“This funding is crucial to ensuring a complete count of Nevada, which has undergone a population boom since the last census was conducted in 2010,” said Vida Lin, president and founder of the Asian Community Development Council.
The Asian Community Development Council and Nevadans Count Coalition hosted the ceremony, which included cultural performances and speeches by Sisolak, first lady Kathy Sisolak, Congresswoman Dina Titus and others.