Ruling for bordellos pleases workers

BEATTY — In the past, when Electra went home after a long day of sex at the Shady Lady Ranch, her husband, Sam, liked to hear the details of how she pleased her customers.

But now, given that a federal court has ruled that Nevada’s licensed bordellos can advertise in counties such as Clark and Washoe, where prostitution is illegal, the 41-year-old prostitute’s spouse also enjoys discussing another subject: the prospect of advertising bringing more money her way.

"I really think it’s going to help business," said the black-haired woman who sports a tattoo on her upper left arm professing her love for Sam, with whom she said she will celebrate her 11th wedding anniversary on Sept. 21. "And that’s good for us. I think we’ve already had more customers. I’ve just got to watch my eating now and keep my weight down."

Also counting on the advertising Monday was Kristel, a 38-year-old redhead who sat on a bed where she and Electra often entertain men together at the legal brothel in Nye County, about 120 miles northwest of Las Vegas,

For Kristel, any extra business generated by the advertising might help her realize her dream of moving from independent contractor to business owner. "I hope to open up an interior decorating firm in Las Vegas one day," she said, slowly rubbing her an area of her chest left exposed by her blouse.

On Monday, Bobbi Davis, the owner of the Shady Lady, began to advertise in the Daily Visitor Guide. It is an entertainment publication wrapped around copies of the Las Vegas Review-Journal that are distributed only on the Strip and downtown.

Last week, Davis began advertising in CityLife, an alternative weekly paper which, like the Review-Journal, is a Stephens Media publication.

In July, U.S. District Judge James Mahan declared two state laws that banned such advertising "overly broad" and thus unconstitutional. Davis, CityLife and the weekly High Desert Advocate newspaper in West Wendover filed a lawsuit in 2006 asking that the 1979 laws be overturned.

"It made no sense to allow advertising for escort services and massage parlors and not legal brothels," said Davis as she showed off a sign that said her customers must wear condoms. She said her newfound freedom to advertise "is wonderful."

Not everyone thinks brothel advertising in the mainstream media is a plus for Clark County. Just because a court said it is legal does not mean a publication has to run it, community leaders stressed.

Pastor Mark Lansberry of Trinity United Methodist Church in Las Vegas said it "doesn’t promote a positive sense of community."

Richard Ziser, leader of Nevada Concerned Citizens and a former U.S. Senate candidate, said: "All these conventioneers are coming to Las Vegas. They have wives at home. You shouldn’t be guiding them to these kind of places."

Larry Struve, a representative of the Religious Alliance In Nevada, questioned whether Stephens Media was acting responsibly.

"People in the faith community understand the importance of free speech," Struve said. "We rely on the First Amendment for religious freedom. But if these ads are in the largest newspaper in Nevada, people will have the impression that it is approved. We want to create an image of the state as a family-friendly place. The overwhelming majority of our parishioners don’t approve of prostitution. What we are talking about here is judgment. Because ads like this appear in the largest newspaper in the state, it is going to create the impression it is approved."

Sherman Frederick, publisher of the Review-Journal, said he could not imagine brothel ads appearing in the "R-J that goes to everyday people."

While the ads might continue to appear in the visitors guide distributed in the resort corridor and in CityLife, an alternative publication, Frederick said other advertising requests would be reviewed on a "case-by-case basis."

"We don’t have a policy on it, but I seriously doubt brothels would want to advertise in the R-J or that the R-J would run them," Frederick said. "We don’t like to do things that 90 percent of the subscribers would object to."

Vince Alberta, vice president of public affairs for the Las Vegas Convention and Visitor Authority, said his agency hasn’t "taken a position" on the new advertising practice.

George Flint, owner of the Nevada Brothel Owners Association, said he doubts many brothels will do much advertising.

"We basically want to keep a low profile," he said. "We don’t want to give nervous legislators reason to try to outlaw us."

He said the Mustang Ranch and Moonlite Bunny Ranch in Northern Nevada are doing "discreet" print ads. Bob Fisher, who heads the public relations arm of the Chicken Ranch brothel in Pahrump, said mobile sign advertising could be used to drum up business from Las Vegas. "It will just have the name and number," he said. "There will be no mention of sex.

The Shady Lady ad that ran in the Review-Journal’s visitor’s guide shows a clothed man and woman in an embrace. "VIP TREATMENT AT WORKING MEN’s PRICE" reads the ad, which touts that a group of men voted the cathouse the "Best Small Brothel in Nevada." The ad also states that if a customer brings in a copy of the ad with a copy of a car rental agreement, Shady Lady will give a $50 discount for one hour or longer "parties."

An hour with a woman costs $600 at the Shady Lady. Twenty minutes goes for $300.

"We’re not a big enough brothel to offer free limousine service so that $50 discount should pay for a rental car," said Davis.

Davis, who was in the escort service and massage parlor business in Southern California before moving to Nevada 15 years ago, said she enjoys the brothel business.

"When I was doing things that were illegal before, I worried about what I was doing," the 53-year-old said, pushing a digital alarm prostitutes use to indicate that a customer’s time is up.

"I think I am really providing a service to men. We have a lot of men with wives who have cancer who still have needs. And we have men who are disabled or who aren’t good socially. We had one man here who was badly burned who said a woman would never even look at him."

She said they have had a hermaphrodite, an individual with both sets of sex organs. "We made him so comfortable that he was able to perform," she said.

Neither Electra nor Kristel would provide their real names. Electra, who hails from New England, said she worries that her grown daughter will find out what she does for a living.

"I don’t think that she reads the paper so I don’t mind if you use my picture," Electra said.

Kristel, who is from Virginia, has a relative in Pahrump who doesn’t know what she does for a living, but she, too, doubts whether a newspaper article could hurt her.

"She’s not much of a reader," she said.

Both women said years ago, after reading about the existence of legal brothels, they concluded that prostitution would be a good way to make a living.

Electra said she has made adult films and appeared naked in magazines.

"I’d like to get some plastic surgery, so I can stay in the business until I’m at least 48," she said.

Davis, who said good legal prostitutes can make more than $100,000 a year, said she thinks that once her new advertising campaign spreads the word that her brothel exists, customers will bypass the bigger brothels around Pahrump and drive the additional hour to her business, a yellow mobile home alongside an otherwise deserted stretch of U.S. Highway 95 about 30 miles north of Beatty,

"We’re much cheaper," she said. Her advertising slogan might be that customers will get more bang for their buck at the Shady Lady.

There are six live peacocks to add a little ambience among the creosote bushes out front, and inside the mobile home are three different rooms for sex. One is in a Victorian decor, another has an Asian motif, and the other, called the Green Room, is American eclectic. The rooms used for sex are separate from the rooms where the prostitutes live, Davis said. That prevents customers from stealing panties and bras as souvenirs, she said.

Customers are always asked to take complimentary showers.

"Even if they said they had one before they started driving, we like to remind them that they had a two-and-a-half-hour drive," said Electra, who said that after 10 years as a prostitute she still tries to enjoy her work, even with men who aren’t the most attractive.

"I figure if I’m going to be here, I might as well try to enjoy it," she said.

Kristel, who has worked for less than a decade as a prostitute, said she still finds it shocking that many men don’t like it when she asks them to drop their drawers.

"They seem surprised by that," she said. "But that surprises me when you think about why they came here."

Davis said she expects that by the end of the year her lobby will be full of men dropping their drawers.

"I’m a believer in advertising," she said.

It should be clear, Frederick said, why Stephens Media fought to allow advertising.

"They are legal businesses, and legal businesses have a right to advertise," he said.

But he repeatedly stressed that Review-Journal readers who have the paper delivered to the homes won’t have to worry about brothel ads. They will be aimed at visitors, who are by and large the customers of brothels.

"Our readers have little reason to fear that these ads will be in our newspapers," Frederick said. "There is no great need to get excited about legal brothel advertising."

ad-high_impact_4
News
VA Southern Nevada Healthcare System hosts Veterans Day Car Show and BBQ
The 4th Annual Veterans Day Car Show and BBQ is held in celebration of Veterans Day at the VA Southern Nevada Healthcare System Medical Center in North Las Vegas, Saturday, Nov. 10, 2018. (Caroline Brehman/Las Vegas Review-Journal)
Wildfires in Southern California
Wildfires hit Ventura County, Calif., on Nov. 9, 2018. (Richard Brian/Las Vegas Review-Journal)
Dedication of Nevada's Battle Born memorial
The state of Nevada on Friday dedicated its Battle Born memorial honoring 895 state residents who have died in America’s wars.
Las Vegas police and Sunrise Children's Hospital hope to prevent infant deaths
The Metropolitan Police Department and Sunrise Children's Hospital held a press conference to get the message out on preventable infant deaths attributed to "co-sleeping" and other unsafe sleeping habits. (K.M. Cannon/Las Vegas Review-Journal)
No serious injuries after car hits tree in south Las Vegas
One person reported minor injuries but wasn’t hospitalized after a Wednesday morning crash in the south valley.
Nellis Air Force Base keeps airmen fed
Nellis Air Force Bass airmen have delicious and healthy food items, and a variety of dining facilities to choose from. (K.M. Cannon/Las Vegas Review-Journal)
Suspicious package found at central Las Vegas post office
Las Vegas police determined that a suspicious package found Monday morning at a central valley post office was not a threat.
Suspicious package found at central Las Vegas post office
Police evacuated the area around the Garside Station post office early Monday morning near Oakey and Decatur boulevards.
With husband's passing, family in limbo for workers' comp claim
Meredith Tracy's husand, Russell Tracy, died more than a year ago on his first day working for a new company when he fell 22 feet into a manhole that was not properly safeguarded. His employer was fined $82,000 in penalties for unsafe practices, but the company has denied her workers' compensation claim, leaving her with no compensation since the death. Rachel Aston Las Vegas Review-Journal @rookie__rae
With husband's passing, family in limbo for workers' comp claim
Meredith Tracy's husand, Russell Tracy, died more than a year ago on his first day working for a new company when he fell 22 feet into a manhole that was not properly safeguarded. His employer was fined $82,000 in penalties for unsafe practices, but the company has denied her workers' compensation claim, leaving her with no compensation since the death. Rachel Aston Las Vegas Review-Journal @rookie__rae
Las Vegas family shares flu warning
Carlo and Brenda Occhipinti lost their son, Carlo Jr., or “Junior,” to the flu last year.
Author Randall Cannon shares an anecdote about Stadust Raceway
Author Randall Cannon shares an anecdote about Dan Blocker, who played Hoss Cartwright on the TV show "Bonanza," and the actor's passion for auto racing at Stardust International Raceway in Las Vegas during the 1960s. (Ron Kantowski/Las Vegas Review-Journal.)
Project Neon 85 percent complete
On Wednesday morning Oct. 31, Interstate 15 northbound lane restrictions were removed opening up Exit 41 to Charleston Blvd. On Thursday Nov. 1, Interstate 15 southbound lane restrictions were removed. The new southbound off-ramp to Sahara Ave. and Highland Dr. also opened Thursday, November 1. With Project Neon 85% finished the flow of traffic on Interstate 15 has substantially diminished. (Michael Quine/Las Vegas Review-Journal)
Girl killed after jumping from bridge onto 215 Beltway in Henderson
Eastbound lanes of the 215 Beltway are shut down by the Nevada Highway Patrol after a female juvenile jumped from the 215 overpass at Stephanie and was struck by a FedEx tractor trailer. Michael Quine/Las Vegas Review-Journal @Vegas88s
Kristallnacht story
An interview with 94-year-old Holocaust survivor Alexander Kuechel who survived seven concentration camps and didn’t leave Germany until after World War II was over. (Mia Sims/Las Vegas Review-Journal)
1 dead in central Las Vegas crash
An early Wednesday morning crash left at least one person dead and another injured. The crash was reported just around 3 a.m. at the intersection of Flamingo Road and Swenson Street. At least two vehicles were involved in the crash, one of which caught fire. Debris was scattered across the intersection as police combed the area as they investigated the scene. Flamingo is blocked in both directions between Swenson and Cambridge Street. Northbound Swenson is blocked at the intersection.
Richard Knoeppel named the 2018 Nevada Teacher of the Year
Richard Knoeppel, an architecture design instructor at the Advanced technologies Academy, named the 2018 Nevada Teacher of the Year on Monday, Oct. 29, 2018. (Bizuayehu Tesfaye/Las Vegas Review-Journal) @bizutesfaye
Mojave Poppy Bees
(Zach Portman/University of Minnesota Department of Entomology) Male Mojave poppy bees exhibit territorial fighting behavior. The Center for Biological Diversity wants the bee, found only in Clark County, to be added to the endangered species list.
Clark County Schools announce random searches
Clark County School District middle and high school students will be subject to random searches for weapons under a new initiative to combat the wave of guns found on campus. (Amelia Pak-Harvey/Las Vegas Review-Journal)
Ron Jeremy and Heidi Fleiss React to Dennis Hof's Death
Ron Jeremy and Heidi Fleiss speak about their friend and prominent brothel owner Dennis Hof's death at Dennis Hof's Love Ranch. (Benjamin Hager/Las Vegas Review-Journal)
Nevada brothel owner Dennis Hof has died
Nevada brothel owner and Republican candidate for Nevada State Assembly District 36, Dennis Hof has died. He was 72. Nye County Sherriff's office confirmed. Hof owned Love Ranch brothel, located in Crystal, Nevada.
Las Vegas police investigate suspicious package at shopping center
Las Vegas police evacuated a southeast valley shopping center at Flamingo and Sandhill roads early Tuesday morning while they investigated reports of a suspicious package. (Max Michor/Las Vegas Review-Journal)
The Las Vegas Metro hosts the K-9 Trials
The Las Vegas Metro K-9 Trials returns to the Orleans Arena to benefit the Friends For Las Vegas Police K-9 group.
Kingman residents love their little town
Residents of Kingman, Ariz. talk about how they ended up living in the Route 66 town, and what they love about their quiet community. (K.M. Cannon/Las Vegas Review-Journal)
Service at Southern Nevada Veterans Memorial Cemetery
Twelve unclaimed veterans are honored at Southern Nevada Veterans Memorial Cemetery in Boulder City in Oct. 9, 2018. (Briana Erickson/Las Vegas Review-Journal)
Las Vegas house prices reach highest level in 11 years
Las Vegas house prices are rising But so is the amount of available homes on the market Still, properties priced below $300,000 are selling fast And September was the first time since June 2007 that the median house price reached the $300,000 mark Las Vegas home prices have been rising at one of the fastest rates in the country over the past year Recent data show the market is now less affordable than the national average
National Night Out
About 100 Summerlin residents gathered at Park Centre Dr. in Summerlin on Tuesday for National Night Out. Lt. Joshua Bitsko with Las Vegas Metro, played with 3-year-old David who was dressed as a police officer. Face painting, fire truck tours and more kept kids busy as parents roamed behind them. (Mia Sims/Las Vegas Review-Journal)
Rural homeless issue comes to a head in Pahrump
On Sept. 12, Pahrump sheriff deputies told residents of a homeless encampment on private property that they had 15 minutes to vacate and grab their belongings. That decision might face some legal consequences. (Rachel Aston/Las Vegas Review-Journal)
Remembrance blood drive on October 1
A blood drive was held at the Las Vegas Convention Center on the one year anniversary of the Oct. 1 shooting. (Mat Luschek/Las Vegas Review-Journal)
Remembrance Lights memorial unveiled at St. Rose hospital
A dedication ceremony was held at St. Rose to unveil a memorial and to read the names of those who died on October 1, a year ago. (Mat Luschek/Las Vegas Review-Journal)
TOP NEWS
News Headlines
Add Event
Home Front Page Footer Listing
Circular
You May Like

You May Like