83°F
weather icon Clear

Bill Foley’s frustration grows over lack of name for Las Vegas NHL team

If you thought Bill Foley was antsy about waiting to receive approval from the NHL to award him his franchise for Las Vegas, you should see him as he wades through the process of trying to select a name and logo for his expansion team.

Foley is finding legal hurdles everywhere he looks as trademarks, copyrights and domain names are standing in his way of securing a name. It is costing him thousands of dollars in potential merchandise sales daily. And he is totally frustrated over it.

“The issue we’re having is there are various trademark issues and trade name issues that are issued,” he said. “And so we’re fighting, we’re working our way through that process.

“But it’s various athletic teams, entities that may have a name that we’re interested in.”

“Black Knights?” Even with the supposed blessing of those at Foley’s alma mater at West Point, that’s probably not happening. Too complicated when you consider the United States government would be involved in giving the final OK. Even the school’s colors of black, gold and gray may not be used in the final product for the hockey team.

The team has spent the past couple of weeks working with adidas, which owns Reebok, the NHL’s official uniform supplier, and league marketing officials, to come up with something that Foley likes. He said he has seen and heard every name imaginable, including the ones the Review-Journal has been running in its informal bracket poll on its website. But he has yet to find the one name that really wows him and is obtainable without paying ransom to someone who has secured the rights.

“We have a lot of names in mind but a lot of the ones I really liked are trademarked, so that’s a little bit of an issue,” Foley said.

Foley sounded almost desperate at Wednesday’s introductory news conference for general manager George McPhee when he said, “I’m happy to take any suggestions anyone has for a name, particularly one that’s not already trademarked. That would be terrific to get these ideas because we’re really having a problem with trademarks and trade names.”

Foley said once there’s a name that he can accept, he’ll let the NHL and adidas folks work on the designs and color schemes. His preference remains black, gold and gray, but Foley admits he may have to be flexible on everything at this point.

“The name should represent Las Vegas, represent the environment,” Foley said. “It should be unique to Las Vegas but it needs to be a name that generates … that when people hear the name and say ‘These guys are tough. These guys are going to win. These guys are dedicated.’

“I need to have that kind of momentum, that kind of philosophy behind the name and that’s why some names just don’t make it for me.”

Foley reiterated his stance against using any kind of name tied to gambling.

“The league has made it very clear that it really should not be associated with gambling and so on,” he said. “It needs to be something a little bit different than that.”

Contact Steve Carp at scarp@reviewjournal.com or 702-387-2913. Follow on Twitter: @stevecarprj

Don't miss the big stories. Like us on Facebook.
Golden Knights Videos
Golden Knights Watch Party At Las Vegas Ballpark - Video
The Golden Knights host a watch party at the Las Vegas Ballpark where fans gathered to watch the game against the Pittsburg Penguins.
Golden Edge Mailbag | October 17th, 2019
The Review-Journal's Ben Gotz and Cassie Soto are back for a new rendition of the Golden Edge mailbag! Send in your VGK questions, and they'll answer them live on the stream.
Malcom Subban Day-To-Day, Gallant Talks Golden Knights' Goaltenders - VIDEO
After suffering an undisclosed lower body injury in a loss to the Arizona Coyotes, Golden Knights goaltender Malcolm Subban was announced as having a day-to-day injury when head coach Gerard Gallant spoke about his goaltenders after practice.
Golden Knights lose 4-1 to Coyotes - VIDEO
The Golden Knights lost 4-1 to the Arizona Coyotes in Glendale. VGK Goalie Malcolm Subban exited the game early with an injury and is Day-to-day.
Golden Knights Head Coach Gerard Gallant knows Coyotes are "very aggressive" - Video
The Golden Knights will head to Arizona to face the Coyotes on Thursday with hopes to bounce back from Tuesday's 4-3 loss to the Bruins. Golden Knights head coach Gerard Gallant is fully aware that the Coyotes are a very aggressive team and knows his guys will have to match that speed.
Golden Knights Feast on Shark - Video
After swimming with (and defeating) the Sharks in their first two games of the season, the entire Vegas Golden Knights team feasted on their fair share of seafood at Zuma Las Vegas inside The Cosmopolitan of Las Vegas.
Golden Knights Greet Fans At Gold Carpet - Video
The Golden Knights walk the gold carpet before puck drop at their season opener against the San Jose Sharks at the T-Mobile Arena.
Golden Knights Hold Private Practice, Lunch for 1 October First Responders - Video
The Golden Knights held a private practice at City National Arena for first responders, Mandalay Bay employees and guests who were affected by the 1 October events. After practice, guests were able to meet the Golden Knights themselves to take pictures and get autographs.
Golden Knights Prepare to Honor Those Affected by 1 October - VIDEO
Golden Knights General Manager Kelly McCrimmon discusses the teams upcoming practice which will honor those affected by the events on October 1, 2017. The team has invited guests including first responders, Mandalay Bay employees and others who were impacted. (Le'Andre Fox/Las Vegas Review-Journal)
Golden Knights GM Kelly McCrimmon Discusses Roster Updates - VIDEO
Golden Knights General Manager Kelly McCrimmon discusses the teams roster and key injuries ahead of Opening Day (Le'Andre Fox/Las Vegas Review-Journal)
Vegas Golden Knights Max Pacioretty on the Golden Edge Podcast - VIDEO
Vegas Golden Knights forward Max Pacioretty joins the Golden Edge podcast to talk about the upcoming season for the Knights, the rivalry with the Sharks and the Pacioretty 67 burger.
Golden Knights Alex Tuch, Cody Eakin Injured in Preseason Loss to Kings
The Golden Knights not only lost to the Los Angeles Kings 3-2 on Friday night, the team also saw Alex Tuch and Cody Eakin head off the ice with injuries. Golden Edge host Cassie Soto and Golden Knights beat writers David Schoen and Ben Gotz give an update on the players injuries as well as discuss what went wrong for the Golden Knights.
Golden Knights Suffer Second Preseason Loss to the Kings - Video
The Golden Knights suffered the team's second loss of the preseason, this time to the LA Kings 3-2. Head coach Gerard Gallant knows his team got off to a sloppy start but was impressed with the final effort.
Golden Knights Forward Ryan Reaves wants to play in the pre-season - VIDEO
Golden Knights Forward Ryan Reaves talks about coming back from an injury and a possible long term deal with the team. September 26, 2019.
Golden Knights Head Coach Gallant speaks on injuries and cuts before last two pre-season games - VIDEO
Golden Knights head coach Gerard Gallant speaks after practice on September 26, 2019, on injuries and cuts before last two pre-season games.
Golden Knights Suffer First Preseason Loss to Avalanche, 4-1 - Video
The Golden Knights suffered the team's first preseason loss, after falling to the Avalanche 4-1. Golden Edge host Cassie Soto and Golden Knights beat writers David Schoen and Ben Gotz break down what went wrong for the Golden Knights.
Golden Knights React to First Preseason Loss - Video
Golden Knights head coach Gerard Gallant called the first loss of the preseason a "team loss" that was "tough to watch."
Paul Stastny On Playing More Games - Video
Golden Knights forward Paul Stastny talks about preparing for the regular season and playing more games before the season starts.
Golden Knights Nate Schmidt Talks About Seeking Change With PED Testing - Video
The Golden Knights wrap up their practice for the day and Nate Schmidt hoping to see changes to PED testing.
Nate Schmidt On Wanting Change With PED Testing - Video
Nate Schmidt speaks about wanting to see change with PED testing in the NHL.
Fleury and Marchessault Play Heads Up - Video
Golden Knights Goalie Marc-Andre Fleury and Jonathan Marchessault play heads up VGK edition.
Aliens Invade City National Arena for Competition
Aliens attended the City National Arena for a competition to see who was best dressed. The prize was out of this world. (James Schaeffer/Las Vegas Review-Journal)
Golden Knights rally to beat Kings in OT, 3-2
The Golden Knights were down 2-0 halfway through the third period, but two quick goals helped get the team back on track to beat the Kings 3-2 in overtime.
Golden Knights' Deryk Engelland Shares Advice with Rookies - Video
Golden Knights defenseman Deryk Engelland has some advice for rookies: “Stick with what got you there.” The veteran NHL player also recalls his first goal as a pro.
Golden Knights Continue Preseason Success with Win Over Avalanche - Video
The Golden Knights prospects are continuing to prove they are worthy of a starting position, this time with a shutout 5-0 win over the Colorado Avalanche.
Golden Knights Head Coach Gerard Gallant Praises Prospects - Video
A day after the Golden Knights 6-2 preseason victory over the Arizona Coyotes, head coach Gerard Gallant discussed how impressed he is with the prospects, including defensemen Nicolas Hague and Dylan Coghlan.
Golden Knights On First Preseason Win - Video
The Golden Knights talk about their first preseason win including Max Pacioretty's hat trick and putting Malcolm Subban as the goaltender for tonight's game.
Golden Knights Zamboni Lessons 101 - Video
The Golden Knights preseason tips off on Sunday, Sept. 15 and you know what that mean, it's time to roll out the zamboni! Have you ever wondered what it takes to be a zamboni operator for the Golden Knights? Golden Edge host Cassie Soto finds out!
Allegiant Unveils Golden Knights Plane - Video
Allegiant air officially unveils its new Golden Knights airbus that will take to the skies soon.
Golden Knights Rookie Camp: 3 Takeaways - Video
Vegas Golden Knights rookies took to the ice on Friday morning for practice at City National Arena. While the rookies mainly participated in drills, it was good to see the prospects get ice time. Golden Knights beat writers David Schoen and Ben Gotz discuss their three takeaways from the practice.
Golden Knights Host Charity Golf Classic - Video
The Golden Knights held its 2019 Charity Golf Classic on Wednesday at TPC Summerlin. Before teeing off, Golden Knights players Ryan Reaves, Jonathan Marchassault and Alex Tuch said who they thought were the worst and best golfers on their team.
THE LATEST