98°F
weather icon Clear

Team Ford Lincoln helps out H.E.A.T.

To raise money to aid needy families, Operation Fire H.E.A.T. – Holiday Emergency Assistance Team - had a raffle for a 2013 Ford F-150 Raptor truck from Team Ford Lincoln. It was given away Oct. 21, with Donna Buckley holding the lucky ticket.

Chris Goeschel, Team Ford Lincoln’s general sales manager, described the Raptor’s features and talked about Ford’s advancements for the off-road truck.

“These Raptor trucks are bigger, badder and better than ever before,” Goeschel said. “Being the No. 1 Raptor dealer in the world means no one in the country knows more about these trucks than Team Ford Lincoln. And to be involved with a charity like H.E.A.T. that takes such great care of kids during the holiday season, well, that’s a win-win.”

H.E.A.T.’s primary mission is replacing Christmas toys that children have lost during the holiday season in a catastrophic fire. The team’s members work closely with family members and emergency response crews familiar with the families’ needs to try to bring back some of the holiday season’s hope and joy. After such a devastating loss, they also try to provide necessities such as diapers, formula, toiletries, clothing and school supplies.

Once everything has been purchased, the toys and necessities are delivered by fire engine to wherever the family is staying. The children also are given a detailed guided tour of the fire engine and equipment firefighters use. This also lets firefighters meet and interact with the affected children and the families.

H.E.A.T. aims to provide about $1,000 in assistance to each family it helps during the holiday season. The first priority is to buy toys for the children, then it helps with necessities.

To help continue the holiday spirit, H.E.A.T. will give the family a small tabletop Christmas tree for their hotel room, if they celebrate Christmas, and provide them with a holiday dinner. H.E.A.T. also plans to give Christmas cards with a little cash in them to the children. Whatever is leftover from the $1,000 would be given as a gift card to a store close to where the family is staying.

The team is looking to partner with community organizations and businesses, such as Team Ford Lincoln, to assist in their mission. The nonprofit Operation Fire H.E.A.T. is run by representatives from the valley’s firefighting and dispatch agencies, along with several local businesses. For more information, visit www.operationfireheat.org.

Team Ford Lincoln is Nevada’s No. 1 new-vehicle sales leader for four years in a row. Team Ford Lincoln, at U.S. Highway 95 and Ann Road, features sales, service and parts, a free arcade, free Wi-Fi and Cobra Café to optimize the customer experience. Visit www.teamford.com for more information.

Don't miss the big stories. Like us on Facebook.
THE LATEST
7 ways autocomplete can get smarter

Autocomplete is one of the best (or depending on how hastily you push ‘send’ – worst) things in the world. We rely on it so much that Google plans to let us autocomplete whole emails. Here are seven ways predictive input can improve. 1. Recognizing names from previous emails Jakub Kokoszka has a tough name to […]

Movie posters might soon be based on your clicks

You may have thought you left Blockbuster behind, but the basic way we browse movies hasn’t changed all that much. We peruse poster after poster, kind of like walking the aisles of a ‘90s-era video store. That one poster image, meant to appeal to as many people as possible, is often all we see before […]

What I’ll be covering at NAB 2018

The National Association of Broadcasters show kicks off this weekend in Las Vegas.  The show focuses on new and emerging technologies and trends in relation to the media and entertainment industries. As it’s not open to the public, I’ll be at the Las Vegas Convention Center on Saturday, Monday and Wednesday to share some of […]

EXECUTIVE TRAVEL: Forget Strip flash; some prefer lake’s panache

If you get called to a board meeting at Lake Las Vegas, you might want to bring your swimsuit. That’s the term Westin at Lake Las Vegas marketing director Matt Boland uses for upright paddleboard races, one of many team-building exercises offered regularly at the resort.

After $4,700 in live poker career winnings, James Romero, 27, wins nearly $2 million

It was a 15-year celebration of The World Poker Tour at Bellagio for the Five Diamond World Poker Classic. The largest field size in WPT Five Diamond’s history was created when 791 entries were tallied, and it was James Romero, 27, of Portland, Oregon, who won his first WPT title.

Auto electronics at SEMA and AAPEX: A brave new world

The Specialty Equipment Market Association celebrated its 50th annual SEMA show at Las Vegas Convention Center this month by showcasing a car culture of “do-it-yourself” garage mechanics who share a passion for customizing vehicles.