The NFL Las Vegas Store at the Forum Shops at Caesars Palace is selling team Super Bowl merchandise.
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Circa owner and Detroit Lions superfan Derek Stevens plans to give away two seats on his flight to the Bay Area and two tickets to Sunday’s NFC championship game.
Las Vegas will have a first when 65,000 fans watch the Super Bowl at Allegiant Stadium — but operators on and off the Strip are no strangers to throwing a massive watch parties.
Planning for the Super Bowl began more than two years ago, and the NFL and its Las Vegas partners are close to reaping the benefits from a worldwide audience.
Super Bowl weekend is on track to be one of the biggest weekends on record for Caesars Entertainment and its multiple Las Vegas properties.
With the Super Bowl the largest sporting event in the U.S., Las Vegas will seek to capitalize on the event outside of the game itself.