A new team event by the Professional Bull Riders may get a five-year, $6.4 million sponsorship deal from the LVCVA when its board of directors meets Tuesday.
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The PBR, the Professional Bull Riders, will produce and promote a rodeo and a headline bull riding event as part of Las Vegas Helldorado Days in May, joining forces with local groups to celebrate the city’s Western roots.
Well, that didn’t take long. A day after the Professional Bull Riders circuit held its final event at Thomas & Mack Center, a bucket of PBR World Finals dirt from that arena on the UNLV campus was ceremoniously dumped Monday afternoon in front of the new Las Vegas arena being built on the Strip.
Professional Bull Riders Inc., which stages two annual bull riding events in Las Vegas, has appointed a new CEO as it transitions under its new owner, WME-IMG.
PBR (Professional Bull Riders), the bull riding organization based in Pueblo, Colo., is pushing the marketing envelope for this weekend’s Last Cowboy Standing event in Las Vegas by giving it a spring-break theme in hopes of driving new and young fans to the sport.
Eight-year-old Bushwacker, 1,750 pounds of bucking bull, is retiring this year and this week’s 2014 World Finals at the Thomas & Mack Center is the bull’s swansong.