With ticket sales and revenues at NASCAR tracks declining around the country, expect race venue owners to invest in smartphone connectivity and social media technology in hopes of drawing more young fans and building the next generation of followers.
In the world of major-league drag racing, three top women in this weekend’s National Hot Rod Association event in Las Vegas have forged unique marketing strategies and branding images to compete both on the track and in the high-stakes off-speedway competition for sponsors and fans.
A sister race track of the Las Vegas Motor Speedway plans to host a college football game in Bristol, Tenn., in 2016, but don’t expect any gridiron matches at the Las Vegas car track any time soon.
At 21 years old, baby-faced NASCAR truck racer Ty Dillon isn’t too much older than the kids that the Las Vegas Motor Speedway is trying to attract to Saturday’s big-time truck race.
The numbers don’t lie. Speedway Motorsports Inc., parent company of Las Vegas Motor Speedway, has watched revenues, including ticket sales, drop annually for five years.
Boyd Gaming Corp., the primary sponsor of the annual NASCAR Nationwide Series race in Las Vegas, will now be reflected in the name.
Danica Patrick’s marketing machine includes bikinis and racy Go Daddy TV commercials, but 15-year-old car racer Kayli Barker of North Las Vegas is building her motorsport brand in a much more wholesome, girl-next-door way.
For the major-league drag racers who have descended on Las Vegas for this weekend’s National Hot Rod Association Mello Yello Drag Racing Series event, there’s no clamor for a “diversity program.” The diverse backgrounds of the NHRA competitors serve as an organic feature of the drag racing’s premier circuit to be deployed for marketing, ticket sales and media exposure.
The clock was ticking on his speed date, but Justin Fantozzi looked cool and relaxed Friday at the Encore at Wynn Las Vegas. Fantozzi wasn’t looking for love. The Goodyear marketing manager was looking for a fruitful business relationship.
Speedway Motorsports Inc., parent company of the Las Vegas Motor Speedway, saw 2012 fourth-quarter revenues drop nearly 8 percent from the previous year and plans to focus on attracting more families and kids to increase revenue in 2013.
