The Golden Knights, who have played in the postseason in each of their first two years of existence, are ranked as the 13th most valuable franchise at $580 million, a 1 percent increase over the past year.
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Las Vegans were lined up as early as 3 a.m. Black Friday to get Golden Knights gear.
NHL commissioner Gary Bettman spoke Wednesday on the third day of G2E in Las Vegas, fielding questions about how the league finally embraced sports betting.
Allegiant’s Golden Knights-themed plane will fly to 56 destinations, including 10 cities with opposing NHL franchises.