As the glittering New Year’s Eve ball dropped in Times Square in New York at midnight on Tuesday night, an ad atop the 200-foot-tall LED signage behind it beckoned viewers to visit Las Vegas.
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The Fremont Street Experience on Thursday offered a sneak peek at a $32 million upgrade to its electrified Viva Vision canopy, the largest single video screen in the world, before its official rollout on New Year’s Eve.
The $32 million in renovations on the Fremont Street Experience’s Viva Vision canopy are set to debut on New Year’s Eve during the “America’s Party Downtown” event.