As the glittering New Year’s Eve ball dropped in Times Square in New York at midnight on Tuesday night, an ad atop the 200-foot-tall LED signage behind it beckoned viewers to visit Las Vegas.
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New Year’s Eve rooms are generally the most expensive on the Strip, where eight minutes of fireworks will be launched from the rooftops of seven resorts.
The Fremont Street Experience on Thursday offered a sneak peek at a $32 million upgrade to its electrified Viva Vision canopy, the largest single video screen in the world, before its official rollout on New Year’s Eve.
The $32 million in renovations on the Fremont Street Experience’s Viva Vision canopy are set to debut on New Year’s Eve during the “America’s Party Downtown” event.