The foray into the sports marketing realm is part of a concentrated effort for the Las Vegas-based Allegiant Air to help build its brand in larger markets.
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The Las Vegas-based airline has filed for a separate trademark for a sports facility.
One of the most notable components of the $1.9 billion Allegiant Stadium is the massive field tray that will hold the natural grass turf the Raiders will play on.
Add the NFL’s Pro Bowl to the list of possible events the $1.9 billion Allegiant Stadium could host once it’s completed next summer.
The final stretch of construction on Allegiant Stadium will consist of several more milestones stretched out over the next year.
The festivities were for Allegiant Air employees to celebrate the carrier’s deal with the Raiders to name the under-construction stadium in Las Vegas after the airline.
Allegiant Air, which was named the Las Vegas stadium’s naming rights partner Monday, saw over 14 million passengers in 2018, generating $1.7 billion in total revenue last year.