Losing streak over: Atlantic City casino win up in December

ATLANTIC CITY -- Few things feel better in a gambler's paradise than the end of a long losing streak. And that's what Atlantic City has just experienced.

Casinos in the nation's second-largest gambling market posted a monthly revenue increase of 4.2 percent in December, marking the first uptick in New Jersey gambling halls in 3½ years.

The city's 11 casinos took in $246.5 million in December. Slot machine revenue was up 8.3 percent, to $174.1 million, while table game revenue decreased by 4.3 percent, to $72.5 million.

The last monthly increase in casino revenue came in August 2008.

The weather and the calendar last month helped; in December 2010, New Jersey was buried under several feet of snow that hit the day after Christmas and brought much of the state to a halt. December also had an extra weekend day compared with the previous December .

For the year, though, Atlantic City's casinos won $3.3 billion, which is down 6.9 percent from 2010. It marked the fifth year in a row that Atlantic City casino revenue has declined, hurt by competition from casinos in neighboring states, and the continuing economic uncertainty.

'This is an exciting time'

But the end of the unprecedented losing streak had casino executives and regulators encouraged.

"The positive win results are an encouraging sign of economic recovery for Atlantic City casinos," said David Rebuck, director of the state Division of Gaming Enforcement, whose office released the figures Tuesday afternoon. "This is an exciting time for Atlantic City as we see more visitors enjoying the casinos and the wide-array of attractions.

"This has been the highest monthly percentage increase since December 2006," he added. "With the regulatory reforms in place and the upcoming opening of the Revel casino, we are hopeful that this positive trend will continue and reinvigorate the excitement that is part of Atlantic City and its casino venues."

Tony Rodio, president of the Tropicana Casino and Resort, predicted 2012 would be a good one for Atlantic City, more likely than not to end in positive territory and break the five-year losing streak.

"We've been seeing this trend for a while now, the declines getting smaller, things getting a little bit better," he said. "We'll have a lot of positive months sprinkled into 2012."

That should prove true when the $2.4 billion Revel casino opens in May, bringing new customers -- and money -- to the resort. It will be the city's 12th casino, and the first to open since the Borgata Hotel Casino & Spa in 2003.

NO LONGER EAST COAST MONOPOLY

Atlantic City's casino revenue hit a peak of $5.2 billion in 2006. That was when Pennsylvania opened the first of what would be 10 casinos right across the Delaware River that would siphon off customers and money from New Jersey's one-time East Coast casino monopoly. The recession made matters even worse, and Atlantic City has been struggling to recover ever since.

Recently, casino executives have said they sensed a turnaround, citing good crowds and profitable returns on things not having to do directly with gambling, like big-name concerts, top restaurants, spas and shopping.

There was evidence in several places: traffic heading into the city on the Atlantic City Expressway up nearly 9 percent in December, inbound passengers at Atlantic City International Airport up nearly 2 percent, and there a surge of bus passengers coming to Atlantic City and staying overnight, according to the city's Convention and Visitors Bureau.

Resorts Casino Hotel had the biggest percentage increase in December, up 23.1 percent to nearly $11 million. The Borgata took in nearly $56 million, a 19.1 percent bump. The biggest monthly decline in December was posted by Trump Plaza Hotel and Casino, down nearly 15 percent to $8.4 million. The casino has been for sale for several months, but has yet to find a buyer.