73°F
weather icon Clear

MAGIC Las Vegas show consolidates, goes digital

The fashion set will be flocking to Las Vegas next week for one of the largest fashion trade shows in the country, and this time the crowd will stay under one roof at the Las Vegas Convention Center.

For the first time in more than 10 years, MAGIC Las Vegas will host its portfolio of men, women and children’s fashion shows in a single location.

“We saw the investment by the Las Vegas Convention Authority into the new facilities and their vision for a modern convention center and … saw this as an opportunity to bring together the entire fashion community,” said Tom Nastos, chief commercial officer of Informa Exhibitions’ Fashion business.

The Las Vegas Convention Center is in the midst of construction on its $935.1 million expansion plan, which is expected to finish in December 2020.

Business-to-business trade show operator Informa, which owns the biannual show, first announced the change in February.

The move meant shows Project Men and Women, MAGIC Men, Pool, Curve and Children’s Club would leave their longtime home at Mandalay Bay Convention Center to join WWDMAGIC and the FN Platform women’s and footwear shows at the Las Vegas Convention Center.

Nastos said the shows will take up approximately 1.6 million gross square feet, equivalent to about 28 football fields.

“Prior to (Las Vegas Convention Center’s) investment, it would not have been possible for us to fit into one facility,” he said.

Fashion brands, retailers and suppliers will have the added benefit of shuffling between fewer locations as other shows such as Womenswear in Nevada and Offprice also will be taking place at the Rio Convention Center and Sands Expo and Convention Center, respectively.

“Retailers and exhibitors are always looking for more amenities and ways to do business more efficiently, including discovering new brands and increase in education,” Nastos said.

He noted Informa also will be going completely digital this year by requiring more than its 60,000 attendees to download its recently launched MAGIC app to register and receive their virtual badge.

Attendees also are able to see a detailed list of exhibitors, add meetings and events into a calendar, input notes and explore nearby dining options. It also includes wayfinding navigation, allowing for a step-by-step guide to specific booths.

Nastos said it was part of a larger push to make the shows more sustainable and “save a few trees.”

It’s a theme the company made sure to touch when developing its seminars like “Branding a New Label in a Sustainable Market” and “Green is the New Black: Brands Pushing Sustainability Fashion Forward.” Of course, talks centering on influencers and social media also will be held like Monday’s panel “I Sent a Blogger a Pair of Shoes…now what? The Art of Influencer Collaborations.”

“This season we focused around sustainability, e-commerce and storytelling,” he said. “In the digital world we live in today, both brands and retailers are looking for insights on how to navigate the landscape today.”

MAGIC will take place Monday through Wednesday with its sister show SOURCING beginning Sunday through Wednesday.

The Review-Journal is owned by the family of Las Vegas Sands Corp. Chairman and CEO Sheldon Adelson. Las Vegas Sands Corp. operates the Sands Expo and Convention Center.

Contact Subrina Hudson at shudson@reviewjournal.com or 702-383-0340. Follow @SubrinaH on Twitter.

Don't miss the big stories. Like us on Facebook.
Business Videos
North Las Vegas company prepares for Mars - VIDEO
Robert Bigelow and his Bigelow Aerospace manufacturing facility played host to eight NASA astronauts and 60 engineers this week getting to know the company’s B330 autonomous, expandable space station. (Elizabeth Brumley/Las Vegas Review-Journal)
Las Vegas developer talks about a new apartment complex called “the yoU”
Frank Marretti lll, founder of G2 Capital Development, talks about his new apartment complex called “the yoU” near UNLV. (Bizuayehu Tesfaye/Las Vegas Review-Journal) @bizutesfaye
Steel cables will hoist roof at Allegiant Stadium - VIDEO
Stainless steel cables are being put into place at Allegiant Stadium to begin the process of putting the roof on the 65,000-seat stadium in Las Vegas. Stadium Chief Operating Officer Don Webb explains how the cables will be used to get the roof put on the future home of the Raiders and UNLV football. (Heidi Fang/Las Vegas Review-Journal)
The last remaining Sigma Derby game in Las Vegas
Derek Stevens, owner of the D Las Vegas, talks about the last remaining Sigma Derby horse racing game in Las Vegas inside his casino floor. (Erik Verduzco/Las Vegas Review-Journal)
Popeyes Spicy Chicken Sandwich Review
Janine Blake of Las Vegas gives her review of the new Popeyes Spicy Chicken Sandwich at the restaurant’s location on west Bonanza Road on Thursday, Aug. 22, 2019,
SuperZoo 2019 takes over Mandalay Bay in Las Vegas
SuperZoo 2019 show for pet retailers brought pet products of all description to the Mandalay Bay Convention Center in Las Vegas. (Heidi Knapp Rinella/Las Vegas Review-Journal)
MSG Sphere at The Venetian to cost $1.2B plus
Scheduled to open in 2021, it is expected to be busier than Madison Square Garden in New York. (Michael Quine/Las Vegas Review-Journal)
Favorite products from SuperZoo 2019
Some of the fun and interesting pet products on display at the SuperZoo in Las Vegas at the Mandalay Bay Convention Center. (L.E. Baskow/Las Vegas Review-Journal)
MAGIC Convention Day 3
The fashion trade show MAGIC, held Monday through Wednesday at the Las Vegas Convention Center. (Elizabeth Brumley/Las Vegas Review-Journal)
MAGIC Las Vegas - Day One
The biannual MAGIC convention show opened Monday at the Las Vegas Convention Center. (Elizabeth Brumley/Las Vegas Review-Journal)
Allegiant celebrates naming deal with tailgate party
Allegiant Air employees celebrate with a tailgate party after the company’s naming deal with the Raiders for the new Las Vegas stadium.
Nevada's sportsbook operators welcome competition
Sportsbook operators from near and far are looking to get into in the established Nevada market, experts say. (Las Vegas Review-Journal)
Get a first look of MSG Sphere construction in Las Vegas
Representatives of The Madison Square Garden Company give the first glimpse of progress Tuesday of the under-construction MSG Sphere — a first-of-its-kind performance venue with high-tech audio and visual capabilities.
There's a new place to play board games in Las Vegas
Matt Smiciklas, co-owner of Boarding School Games, talks about the new Las Vegas business that he co-owns with Emily Labejof. Dedicated tabletop gamers can choose from more than 500 games to play for free in-store. The doors open to the public Saturday, July 20, 2019. (K.M. Cannon/Las Vegas Review-Journal) @KMCannonPhoto
Renovations at the STRAT
Analysts say the $140 million renovation project at The STRAT, formerly the known as the Stratosphere, could help the hotel-casino compete with the evolving north side of the Las Vegas Strip. (Bailey Schulz/Las Vegas Review-Journal)
SLS Las Vegas will become Sahara Las Vegas
Owner Alex Meruelo announced during a special event at the SLS Las Vegas that the hotel-casino will become Sahara Las Vegas in its next iteration. Meruelo said $150 million dollars will be spent to renovate the current property. (Heidi Fang/Las Vegas Review-Journal)
Aircraft hinge maker moves to "business friendly" Nevada
Doug Silva, president of Aircraft Hinge, Inc. in Las Vegas, makes every type of hinge for every type of airplane. Silva talks about his company and why he moved it to Nevada. (K.M. Cannon/Las Vegas Review-Journal) @KMCannonPhoto
Daytime fireworks mark the opening of Encore Boston Harbor
The opening of the $2.6 billion Encore Boston Harbor in Everett, Mass. included a three-minute fireworks show launched by Fireworks by Grucci Sunday, June 23, 2019. (Rick Velotta/Las Vegas Review-Journal) @RickVelotta
Elaine Wynn talks about the opening of Encore Boston Harbor
Elaine Wynn, co-founder and largest shareholder of Wynn Resorts, talked during opening festivities of the $2.6 billion Encore Boston Harbor in Everett, Mass. Sunday, June 23, 2019. (K.M. Cannon/Las Vegas Review-Journal) @KMCannonPhoto
People line hours ahead of opening for Encore Boston Harbor
Guests arrive as much as 17 hours early for the 10 a.m. opening of the $2.6 billion, 671-room resort in Everett, Mass. Sunday, June 23, 2019. (K.M. Cannon/Las Vegas Review-Journal) @reviewjournal.com
Allegiant Discusses Investments In Golf Course Software And Game Rooms - Video
Allegiant Discusses Investments In Golf Course Software And Game Rooms.
THE LATEST