The famous “Welcome to Fabulous Las Vegas” sign will soon get a new next-door neighbor — a sprawling Harley-Davidson dealership that offers motorcycles, accessories and rentals for tourists.
The 55,000-square-foot business, which owners say is the first store on the Strip to sell the bikes, is scheduled for a soft opening later this week and a grand opening in November.
“Harley-Davidson’s brand and Las Vegas’ brand are very similar. They both mean freedom, recreation,” said Timothy Cashman, who co-owns the dealership with business partner Don Andress. “It’s all about them getting out and having a good time.”
The shop had to apply for special zoning because car dealerships typically aren’t allowed in the tourism corridor, Cashman said, and was approved because it’s more akin to an attraction than a car lot. It will replace an existing Harley-Davidson store Cashman operates off the Strip, near Eastern and Sahara avenues.
Cashman said he hopes tourists visiting the sign will cross the street to visit the dealership, which features giant letters spelling out “Harley-Davidson” at the front of the property. He even has a snack bar area where visitors can use free Wi-Fi and recharge their phones after snapping pictures.