Diet Coke unveils new look, 4 new flavors
January 10, 2018 - 9:08 am
NEW YORK — Diet Coke is getting a makeover to try and reverse slumping sales for the sugar-free soda.
Coca-Cola Co. says it is adding a slimmer 12-ounce Diet Coke can, refreshing the logo and offering the 35-year-old drink in four new flavors: ginger lime, twisted mango, feisty cherry and zesty blood orange.
It's the brand and taste loved by millions, now with a new look! Get to know @DietCoke all over again... and meet its four bold new flavors, too: https://t.co/NzhzhkkVte pic.twitter.com/PY2JecP4IU
— The Coca-Cola Co. (@CocaColaCo) January 10, 2018
The Atlanta-based company says the taste of the plain Diet Coke will stay the same,
Diet Coke sales have fallen as more people switch to other low-calorie drinks, such as flavored fizzy water.
The company says Diet Coke’s new look and flavors were aimed to appeal to millennials.