LOS ANGELES — The world’s leading social media networks are all set to live-stream Ariana Grande’s upcoming One Love benefit concert.
The event will be streamed on the main Twitter site as well as via the pop star’s YouTube channel and Facebook page.
Variety reported earlier that ABC and its Freeform cable channel had come on board to air the show in the U.S. Broadcasters and streaming services in at least three dozen other countries, from Australia to Brazil, will also make the sold-out concert available to viewers.
Facebook, Twitter, and YouTube have now joined the effort to allow fans around the world to see the likes of Katy Perry, Robbie Williams, Coldplay, and Pharrell Williams perform at the Emirates Old Trafford Cricket Ground, just a few miles from where a suicide bomber struck Grande’s May 22 concert at the Manchester Arena. The concert is to begin at about 8 p.m. in Britain.
Sources confirmed that the streaming deals were put in place and agreed to by Live Nation and Grande’s team, led by manager Scooter Braun.
The singer’s Facebook page boasts 32 million followers, and her YouTube channel has 16.7 million subscribers.
More streaming and broadcasting partners are expected to be announced ahead of the concert, with the behind-the-scenes teams working on maximizing exposure for the event, the proceeds of which will benefit victims of the Manchester attack.