Tame Impala, Megan Thee Stallion and others commemorate the return of the music, arts and food festival.
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Here is where Life is Beautiful guests can find free food, drink and merch.
Here are your top five attractions not to miss on Friday.
Craig Nyman knows the Life is Beautiful terrain well, as he was on the original creative team that launched the event in 2013.
Billie Eilish, Green Day and Tame Impala will headline the three-day music and arts fest in September.
The three-day music and arts fest is set to return this year after taking 2020 off.
Taking over 18-city blocks downtown and drawing over 175,000 fans over three days, Life is Beautiful will celebrate its ninth edition in 2021.