Kelly Cardenas Salon goes large with Hard Rock Hotel expansion

For his new salon at the Hard Rock Hotel, Kelly Cardenas decided to go big and go home.

The scale of this latest salon, which had its grand opening earlier this month, is much more grand than his other locations. The reception area alone, Cardenas says, is the size of some of his existing salons. It’s also his first in a casino, a setting he hopes will introduce his brand to a global clientele.

Otherwise, clients familiar with Cardenas’ salons in Chicago, Salt Lake City, Carlsbad, California, and southwest Las Vegas, will recognize many familiar elements. The dimly lit wash room, with glowing orange candles and soft music where clients receive a shampoo and massage, is a staple at all of his salons.

So are the hair dryers hanging from the ceiling and the coloring station, a circle of chairs without a mirror in sight.

In fact, all of the features at this new salon appeared first at his other four salons.

“We want to be able to create that consistency, because most women aren’t looking for an art form on their head, they’re looking for consistency to know, ‘my hair’s going to stay on my head when I leave,’” Cardenas says.


 

A Lompoc, California, native (and proud of it), Cardenas opened his first salon in southwest Las Vegas on Fort Apache Road in 2006. He’d been in Las Vegas since moving here in 1999 to work at the salon at Mandalay Bay.

The Hard Rock Hotelis “the culmination of 17 years of friendship,” Cardenas says. His business partner Marc Jay initiated the years-long process that would result in last week’s grand opening.

The two met when Jay was a client of Cardenas’ at the Mandalay Bay salon. Over the years, they kept in touch, and sitting in the salon chair one day, Jay asked if Cardenas had ever considered opening a salon in a casino. Though Cardenas was hesitant, Jay secured an initial meeting with the Hard Rock Hotel management four years ago.

“I actually held off on going into a casino for a long time. The reason why is, I wanted to make sure our brand had the integrity that we wanted, and then we were going to put it on a global scale,” Cardenas says. “Because a lot of times, people expose things early on in their brand and the brand can’t handle it.”

Cardenas’ own mop of blond dreadlocks, which predate even his first Vegas salon, came to represent the brand. On the window of his salons and hanging from a metal chain around Cardenas’ neck, the logo is a faceless mass of dreadlocks with Cardenas’ same goatee.

Since opening the salon at Fort Apache Road, he’s built a chain of five Paul Mitchell-affiliated salons on consistency and community.

Each of his stylists undergoes the same six month- to one-year training program. They all cut and color hair the same way, using the same set of scissors designed specifically for the Kelly Cardenas Salons. The idea is that clients could visit any salon, have their hair cut by any stylist and get the same results. Pricing ranges from $45 to $95 for a haircut and from $120 to $140 for highlights.

“That’s a big thing with our company; we all have the opportunity to be a traveling stylist as long as you have your license in that state,” says Fernando Adame, a lead stylist at the Carlsbad, California, salon. He’ll come work at the Hard Rock Hotel salon every six weeks. Though many visitors will certainly come through the location at an off-Strip hotel, Cardenas hopes to attract 60 percent local clientele to the new salon. With elevator access from the parking garage in the Hard Rock Hotel Tower to directly outside the salon, local clients can avoid navigating the labyrinthine casino.

Ultimately, his long-term goal is to open 100 salons across the country.

“The world’s going to get exposed to this, and once you get exposed to it, it’s going to be very hard for you to go anywhere else,” Cardenas says.

Contact Sarah Corsa at scorsa@reviewjournal.com or 702-383-0353. Find @sarahcorsa on Twitter.

ad-high_impact_4
Entertainment
Get a sneak peak of Palace Station's newest renovations
Station Casinos spokesperson Lori Nelson gives a first look at what Palace Station's $192 million renovation will bring. Some areas will begin opening to the public next week according to Nelson. (Marcus Villagran/Las Vegas Review-Journal) @brokejournalist
You Can Only Get The 11-pound 8-person Burger In Las Vegas
You Can Only Get The 11-pound 8-person Burger In Las Vegas (Janna Karel Las Vegas Review-Journal)
Paul McCartney is worth over $1 billion
Sir Paul McCartney is one of the most celebrated and accomplished musicians in history. He just turned 76 on June 18. McCartney grew to international fame with the Beatles and went on to become a wildly successful solo musician. Paul McCartney’s net worth is estimated at $1.2 billion, according to Celebrity Net Worth. In 2017, McCartney landed the No. 13 spot on Forbes’ list of the world’s highest-paid musicians, earning $54 million for the year. On Thursday, June 20, McCartney will release a double A-side single featuring two new songs, "I Don't Know" and "Come On to Me." McCartney has yet to announce a title of his new album or when it will be released. Th album is expected to be released before he headlines the Austin City Limits Music fest in October.
Bellagio's New Conservatory Brings Italian Summer To Las Vegas
Bellagio's New Conservatory Brings Italian Summer To Las Vegas (Janna Karel Las Vegas Review-Journal)
Kari Curletto of Las Vegas put over 500 hours into making her toilet paper wedding dress. (Courtesy Kari Curletto)
Kari Curletto of Las Vegas put over 500 hours into making her toilet paper wedding dress. (Courtesy Kari Curletto)
The Real Crepe In Las Vegas Serves Authentic Crepes In The Style Of Brittany, France
The Real Crepe In Las Vegas Serves Authentic Crepes In The Style Of Brittany, France. (Janna Karel Las Vegas Review-journal)
New Marilyn Musical Brings Screen Icons Life To Strip
Paris Las Vegas hosts musical bio featuring new, old tunes. (Carol Cling Las Vegas Review-Journal)
Vegas' hottest concerts of the summer
Vegas' hottest concerts of the summer
We Taste-tested The Best Doughnut Shops In Las Vegas
We Taste-tested The Best Doughnut Shops In Las Vegas. (Janna Karel Las Vegas Review-Journal)
5 must-see bands at Punk Rock Bowling 2018
5 must-see bands at Punk Rock Bowling 2018
Gabi Coffee & Bakery Is Like A Korean Speakeasy From The 1920s
Gabi Coffee & Bakery Is Like A Korean Speakeasy From The 1920s (Janna Karel Las Vegas Review-Journal)
Five must-see acts at the Electric Daisy Carnival 2018
Five must-see acts at the Electric Daisy Carnival 2018
The "13 Reasons Why" mustang cruises down the Las Vegas Strip (Courtesy Netflix)
4 fun and fascinating museums in Las Vegas
U2 in Vegas through the years
U2 in Vegas through the years
Dirt Dog In Las Vegas Makes Crazy L.A. Street Food
Dirt Dog In Las Vegas Makes Crazy L.A. Street Food (Janna Karel Las Vegas Review-journal)
Black Tap In Las Vegas Makes This Instagram-ready Golden Knights Shake (Janna Karel Las Vegas Review-journal)
Nevada Ballet Theatre Premieres Until December
‘Until December’ debuts at ‘Ballet & Broadway’ season finale (Carol Cling Las Vegas
Celebrate The Golden Knights With Knights-inpired Latte Art (Janna Karel Las Vegas Review-Journal)
Yodeling Boy Mason Ramsey Signs With Atlantic Records, Debuts First Single
Yodeling Boy Mason Ramsey Signs With Atlantic Records, Debuts First Single Ramsey, who shot to fame after a viral video of him yodeling at an Illinois Walmart surfaced, just debuted “Famous.” “If I'm gonna be famous for somethin'/I wanna be famous for lovin' you/If I'm gonna be known around the world/I wanna because of you, girl” Mason Ramsey, “Famous” It’s been quite the rush to stardom for the 11-year-old, who appeared on The Ellen Show and performed at Coachella earlier this month. “I’d been to Nashville a few times before, but never thought something like this would happen. It’s a dream to sign with Atlantic and Big Loud.” Mason Ramsey “I loved recording ‘Famous’ and can’t wait for everyone to hear it.”
Steve Aoki, Pitbull And Other Stars Make An Apperance At The "Keep Memory Alive" Gala
Steve Aoki, Pitbull And Other Stars Make An Apperance At The "Keep Memory Alive" Gala. (Janna Karel Las Vegas review-Journal)
"Hamilton" Fans Line Up Overnight At Smith Center To Get Tickets
"Hamilton" fans line up overnight at Smith Center to get tickets. (Janna Karel Las Vegas Review-Journal)
5 concerts to see in Las Vegas this week
You can visit the speakeasy in The Mob Museum's basement... if you know the password
6 new foods hitting movie theaters in 2018
Lip Smacking Foodie Tours takes you where the locals go
Donald Contursi talks about Lip Smacking Foodie Tours, which offers walking tours of restaurants on and off Las Vegas Boulevard with food samples and tidbits of history about the places they visit.
Dwayne 'The Rock' Johnson Welcomes New Baby Girl!
Dwayne “The Rock” Johnson Welcomes New Baby Girl! The 45-year-old actor posted an adorable photo on Instagram, celebrating his newborn baby girl, Tiana Gia Johnson. Dwayne Johnson, via Instagram Dwayne Johnson, via Instagram Dwayne Johnson, via Instagram This is Johnson’s second daughter with his girlfriend, Lauren Hashian. His oldest daughter, Simone Garcia Johnson, came from his previous marriage. Johnson and Hashian first announced they were expecting another child back in January. Congratulations!!
Viva Las Vegas Rockabilly Weekend Car Show celebrates 21st year
The Stray Cats, Jerry Lee Lewis, Duane Eddy, Elvira and Mitch Polzak make appearances the 21st Annual Viva Las Vegas Rockabilly Weekend car show at the Orleans hotel and casino on Saturday, April 21, 2018.
This "Alice in Wonderland" cocktail changes colors and flavors while you sip
Take a tour of The Underground at The Mob Museum
Life
Bark-Andre Furry meets Capitals superfan Ovie the Bulldog
Two of NHL's furriest fans met at the Forum Shops in Caesars Palace on Tuesday, June 18, 2018, in Las Vegas. Vegas Golden Knights superfan Bark-Andre Furry and Washington Capitals superfan Ovie the Bulldog shared a plate of meatballs and spaghetti with help from Logan, "The Girl with the Hat." (Marcus Villagran/Las Vegas Review-Journal) @brokejournalist
Art Bell’s Top 10 Shows
A selection of radio host Art Bell’s most popular shows.
Calvary Christian Learning Academy, “There was no fair warning.”
Samantha O’Brien, whose three-year-old daughter attended the Calvary Christian Learning Academy daycare, found out Monday night when her daughter’s teacher called about the school closing.
TOP NEWS
News Headlines
Home Front Page Footer Listing
Circular
You May Like

You May Like