Pantone picks Living Coral as 2019 color of the year

NEW YORK — It’s the color of underwater reefs hanging on for dear life. The sky at dusk. Some of the latest iPhones and the latest looks on the runways of Marc Jacobs and other top fashion designers. Living Coral has been chosen by the Pantone Color Institute as its 2019 color of the year.

Can a color be convivial? Laurie Pressman, the company’s vice president, considers this saturated orange base with a golden undertone not only warm and welcoming but versatile and life-affirming. It energizes with a softer edge than, say, its pastel and neon color cousins.

“With everything that’s going on today, we’re looking for those humanizing qualities because we’re seeing online life dehumanizing a lot of things,” Pressman told The Associated Press ahead of Wednesday’s annual color unveiling. “We’re looking toward those colors that bring nourishment and the comfort and familiarity that make us feel good. It’s not too heavy. We want to play. We want to be uplifted.”

But do we want to run toward this color of grandmothers? Pressman also sees a retro vibe to Living Coral, in the same way a softer version of the 2018 pick, Ultra Violet, is the shade of some gray heads when hair toners bring on a turn to purple.

“It’s the emotional nourishment. It’s a big hug,” she said of Living Coral.

How important color analysis is when weighed against, well, the rest of the world is in the eye of the beholder. Pantone is a for-profit enterprise that forecasts color trends, analyzes the psychology of color and advises companies on color for product packaging and brand identity. Its wares come with price tags, but nearly 20 years of choosing colors of the year has been a useful marketing strategy and free, free, free.

Living Coral is ascending, Pressman said, at a time when bleaching due to climate change continues to rob actual coral reefs of their rainbows. It’s a color that seems to work for everybody, across the gender spectrum in apparel and across segments, from art and housewares to home interiors and industrial design.

The color also points to a long and often painful slog over the last decade or so through financial market scares and political crises to environmental chaos and the rise of social media, where saturated color presides, Pressman said.

“We’re seeing so much more saturated color,” she said. “That’s the influence of social media because people want things to stand out. This is definitely a color you see on social media.”

Living Coral is vivifying, but it’s “not so overpowering and in your face,” she said. “It’s bright enough, and engaging.”

Officially, Living Coral is Pantone 16-1546. Ever wonder what those Pantone numbers are all about? Well, they’re broken into three pairs and refer to a color’s level of lightness, hue and “chroma,” on various scales. What, you ask, is chroma? It’s a description that combines hue and saturation. A set of letters after the numbers indicate the material or substance upon which the color was printed or otherwise placed, such as dyed cotton or paper.

Coming up with such color standards is one of those other things Pantone does when it’s not announcing colors of the year.

Before Ultra Violet was chosen for 2018, there was Greenery the year before. In 2016, Pantone picked a duo for the first time: Serenity (a baby blue) and Rose Quartz (a light pink).

The selection process spans the year. Pantone’s experts travel the world in search of color influences that gained momentum, from the entertainment industry and traveling art collections to fashion and beauty trends, travel destinations and specialty shows for design and decor.

Life
MAGIC fashion convention showcases men's clothing trends
The MAGIC fashion convention has come to Las Vegas at the Mandalay Bay Convention Center to showcase some of the hottest clothing trends for men. (Nathan Asselin/Las Vegas Review-Journal)
Former Army medic’s Afghanistan story told in new book
The graphic novel “Machete Squad” is based on journals written by Las Vegan Brent Dulak.
Las Vegas man talks about losing his wife
Dwayne Murray, 37, lost his wife, LaQuinta while she was at Centennial Hills Hospital. A jury awarded him $43 million last week after it said the hospital failed to perform the standard of care in administering a drug for her sickle cell disease.
Barber sets up shop in grandfather’s old shop
Andres Dominguez’s new barber shop is filled with memories of his grandfather, who ran the El Cortez landmark for more than 30 years. (John Przybys/Las Vegas Review-Journal)
Life and times of a 90-year-old horse player
Leo Polito of Las Vegas describes meeting legendary jockey and trainer Johnny Longden on the beach at Del Mar. Mike Brunker/Las Vegas Review-Journal.
Learning the history of singing bowls
Presentation at Summerlin Library teaches residents about the history of singing bowls (Mia Sims/Las Vegas Review-Journal)
Learning live-saving techniques in Stop the Bleed class
Leslie Shaffer, an AMR paramedic, shows how to control bleeding during a Stop the Bleed course at the Summerlin Library. The class is designed to teach anyone how to control and stop life-threatening bleeding. (Mia Sims/Las Vegas Review-Journal)
Vicki Richardson speaks about on the power of art
Artist and arts advocate Vicki Richardson talks about the power of art to inspire and challenge. (John Przybys/Las Vegas Review-Journal)
DressCoders pairs tech with haute couture
DressCoders is a startup focused on haute couture garments. The company uses illuminated thread that is washable and can be sewn right into the fabric. (Mat Luschek/Las Vegas Review-Journal)
CES 2019: Brava infrared oven
In cooking with the Brava infrared oven,there’s no preheating. the bulbs can reach 500 degrees in less than a second. (Heidi Knapp Rinella/Las Vegas Review-Journal)
Sinks Merge Style And Utility
Study could determine cause of Alzheimer’s, Parkinson’s diseases
Dr. Aaron Ritter, director of clinical trials at the Cleveland Clinic Lou Ruvo Center for Brain Health, discusses his research on how inflammation in the brain impacts Alzheimer’s and Parkinson’s diseases. (Jessie Bekker/Las Vegas Review-Journal)
Holocaust survivors talk about tragedy and friendship
Janos Strauss and Alexander Kuechel share their perspectives on life. (John Przybys/Las Vegas Review-Journal)
'Siegel Cares' Santa delivers toys to kids at Siegel Suites in Las Vegas
Siegel Cares, the charitable wing of The Siegel Group, delivered toys to families at their apartment complexes in Las Vegas. (K.M. Cannon/Las Vegas Review-Journal)
Revisiting “Christ the King” sculpture
A longtime admirer of the sculpture at Christ the King Catholic Community in Las Vegas shares her perspective. (Bizuayehu Tesfaye/Las Vegas Review-Journal @bizutesfaye)
Henderson couple adds another school to their generosity
Bob and Sandy Ellis of Henderson, who donate to several Clark County School District schools, have added Matt Kelly Elementary in Las Vegas to their list of schools where every student gets new shoes, socks and a toy. (K.M. Cannon/Las Vegas Review-Journal)
Terry Fator Christmas House
Arguably better than a hotel holiday display, is Terry and Angie Fator's home located in southwest Las Vegas.
UNLV Winter Graduation Packs Thomas & Mack
UNLV's 55th winter commencement ceremony included approximately 2,146 undergraduate and graduate students who recently completed their studies. (Benjamin Hager/Las Vegas Review-Journal)
Build-A-Bear comes to Reed Elementary School
Students participated in a Build-A-Bear-Workshop at Doris Reed Elementary School in Las Vegas, Thursday, Dec. 13, 2018.
Rev. Father Seraphim Ramos talks about Greek Orthodox icons during an interview with the LVRJ
Rev. Father Seraphim Ramos talks about Greek Orthodox icons during an interview with the Las Vegas Review-Journal at St. John the Baptist Greek Orthodox Church. Bizuayehu Tesfaye/Las Vegas Review-Journal @bizutesfaye
Masjid Ibrahim Islamic Center art depicts names of God
Masjid Ibrahim Islamic Center founder Sharaf Haseebullah talks about new diamond-shaped art panels featuring some of the 99 names of Allah at the main entrance the Las Vegas mosque. (K.M. Cannon/Las Vegas Review-Journal)
Holiday poultry with Tim and Chemaine Jensen of Village Meat & Wine
Tim and Chemaine Jensen of Village Meat & Wine explain the different types of poultry available for the holidays. (Heidi Knapp Rinella/Las Vegas Review-Journal)
Catholic Charities hosts early Christmas meal
Students from the Bishop Gorman High School football and cheerleader team helped to serve food at the Christmas meal sponsored by the Frank and Victoria Fertitta Foundation at Catholic Charities of Southern Nevada on Sunday. (Rachel Aston/Las Vegas Review-Journal)
Incarcerated Christmas
This is the fourth year HOPE for Prisoners has worked with the Nevada Department of Corrections to create a Christmas for prisoners to visit their families. (Rachel Aston/Las Vegas Review-Journal)
2018 Homeless Vigil
Straight From The Streets holds its 23rd annual vigil to remember the 179 homeless individuals who died in Clark County this year.
Getting through the Holiday blues
Psychologist Whitney Owens offers advice on keeping your mental health in check during the Holiday season in Henderson, Thursday, Dec. 13, 2018. (Caroline Brehman/Las Vegas Review-Journal)
Operation Homefront Holiday Meals for Military
Operation Homefront Holiday Meals for Military program gave meal kits to 200 families at Veterans of Foreign Wars Post 10047 in Las Vegas Wednesday, Dec. 12, 2018. It all started with a chance encounter in a supermarket in Utica, N.Y., near Fort Drum. A soldier, his wife and infant had a handful of grocery items they couldn't afford. A Beam Suntory employee picked up the $12 cost for the groceries. The program has grown from providing 500 meal kits to military families in 2009 to providing more than 7,000 nationally this holiday season.K.M. Cannon Las Vegas Review-Journal @KMCannonPhoto
An elegant Tea Party for substance abuse and homeless women
An elegant Tea Party for substance abuse and homeless women at WestCare Women Children Campus in Las Vegas. Bizuayehu Tesfaye/Las Vegas Review-Journal @bizutesfaye
Former 51s manager Wally Backman chats about new job
Former Las Vegas 51s manager Wally Backman talks about his new job with the independent league Long Island Ducks during the Baseball Winter Meetings in Las Vegas, Nevada, on Dec. 10, 2018. (Ron Kantowski/Las Vegas Review-Journal)
Inside the kitchen at Springs Preserve
The staff of Divine Events do party preparation in the kitchen at Divine Cafe at Springs Preserve. With nine parties the following day, this is a particularly busy time for the crew. (Heidi Knapp Rinella/Las Vegas Review-Journal)
ad-high_impact_4
TOP NEWS
ad-infeed_1x2_1
News Headlines
Home Front Page Footer Listing