WHAT’S IN STORE
pearly whites
It's been part of the British Airways first-class passenger goodie bag for years. Now, Elgydium Whitening toothpaste comes to the United States and it brings plenty of glowing smiles with it. Its Micro Pulverized Sodium Bicarbonate ingredients are five times smaller than baking soda, which lets this toothpaste polish teeth and fit into tiny fissures sans abrasiveness. With three lines of toothbrushes -- Whitening, Supreme and Luminous -- you might just hear a "Ding!" when you smile. Elgyduim Whitening toothpaste, $15.50, Elgydium toothbrushes, $8.50, Omni Chemist at Fashion Show mall
what a turn on
Makeup artists say that you want a blush that makes you look like you're, well, blushing. Benefit takes that concept to new pulse-racing heights with Thrrrob, a "turned on" face powder. Just a dab across your cheekbones, forehead and chin can get your own heart a-fluttering. Benefit Thrrrob, $28, Macy's at Fashion Show mall
first base
Your face can always use a little lift without the benefit of surgery or injections. Collagen-boosting Matrixyl gives Hourglass Veil its skin-firming qualities that result in a flawless finish. Just take a look at Angelina Jolie's skin and you can see why she's become a fan. Hourglass Veil Fluid Makeup in seven shades, $65, Sephora at Town Square
beauty booster
Just because you don't consider yourself blessed by the skin gods doesn't mean you should settle for something less than perfection. Try the complexion-nourishing blend of vitamin C, marine extracts, antioxidants and lycopene from Imedeen Time Perfection to take care of your imperfections from the inside out. Within three to six months lines will be smoother and imperfections less noticable. See, you can thank the skin gods. Imedeen Time Perfection, $180 for a three-month supply, Jouvence Skincare
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