Knights’ merchandise sales prove golden, outpacing rest of NHL

Updated April 12, 2018 - 12:16 pm

When the Golden Knights unveiled the team’s uniform last year, it got mixed reviews.

“It. Is. Hideous,” The Washington Post wrote, summarizing reactions online.

But the Las Vegas team proved phenomenal on the ice, posting one of the best records in the NHL — and its merchandise sales have led the pack.

The expansion club, now starting the first round of the Stanley Cup playoffs against the Los Angeles Kings, leads the league this season for merchandise sales through online retailer Fanatics’ network, which includes the NHL’s and Golden Knights’ official shopping websites.

Fanatics spokesman Brandon Williams declined to give comparisons to other teams or the Knights’ total sales revenue. But he said that Knights merchandise sales rose 80 percent in the past two weeks compared with the prior two weeks, and that Fanatics has sold Knights gear to buyers in nearly 90 countries since the start of the season.

“It’s really safe to assume that we’ve never seen this kind of response” to an expansion team, said Jack Boyle, co-president of Fanatics’ North America retail sales. (Wes Rand/Las Vegas Review-Journal)

Restocking the shelves

There is always early excitement for a new sports franchise, Boyle said, but what’s “compounded the power” of Golden Knights sales is the team’s on-ice performance.

NHL expansion clubs can be among the worst in the league. But the Knights set a record for first-year victories and captured the Pacific Division title.

Their merchandise sales have “definitely accelerated” throughout the season, Boyle said. Among the top items: goalie Marc-Andre Fleury’s #29 jersey is the best-selling on the team and in the top five overall for the NHL.

At Miracle Mile Shops on the Strip, tourists and locals alike buy Knights gear, said Wendy Albert, the mall’s senior director of marketing. She said a Lids store has to restock its Knights merchandise “every few days.”

Knights chief marketing officer Brian Killingsworth, who previously worked for NFL and Major League Baseball teams, said on Wednesday that he’s “never seen a market get behind a team like this one.”

Southern Nevadans “had a hunger for a major professional sports team,” but the Knights’ on-ice success has had “a huge effect” on sales of jerseys, shirts, hats and other merchandise.

He said that at T-Mobile Arena, even fans of the visiting teams are lining up to buy Knights’ gear. And when the Knights recently sold limited-edition posters — 702 were available at $70.20 each — at its practice rink, City National Arena, “we had lines around the building for a good eight hours straight. I’ve never seen that type of fever before.”

The doors opened at 10 a.m., but Killingsworth said six people showed up at 3 a.m., and 20 were there by 6 a.m.

All this for a team that, because of its name and colors, became embroiled in a trademark dispute with the U.S. Army, and whose logo initially didn’t get universal rave reviews.

‘Bad, bad team’

When the team announced its name in fall 2016, The Guardian reported that its medieval-style helmet logo was being compared to, among other things, movie villains and Pokémon. “It’s not the best logo in the league, but it will do,” the publication wrote.

(The Hockey News, meanwhile, said the logo was “fantastic.”)

The Washington Post, in its write-up on the uniform last June, said the apparent consensus that it was hideous was based on reaction on Twitter, where users panned it.

Sports news site Deadspin said the uniform was “not that bad,” adding it was “so unflashy” that it looked straight out of a video game.

The next day, after the Knights filled their roster through the expansion draft, Deadspin also wrote that the club was “a bad, bad team” that “isn’t going to have more than a dozen regulation wins.”

By season’s end, the Knights had the fifth-best record in the NHL.

Contact Eli Segall at esegall@reviewjournal.com or 702-383-0342. Follow @eli_segall on Twitter.

ad-high_impact_4
Golden Knights Videos
Golden Edge: Deryk Engelland Rides With Kurt Busch
Golden Edge host Bryan Salmond heads to city national arena and the Las Vegas Motor Speedway to see Kurt Busch attempt to learn how to play hockey, and Deryk Engelland hop in a race car.
William Karlsson and the Golden Knights are headed to arbitration
Of all the salary arbitration cases in the NHL this summer, none is more compelling than the one involving William Karlsson and the Golden Knights. Karlsson is seeking $6.5 million annually in arbitration. The Knights countered with an offer of $3.5 million annually. Karlsson's arbitration hearing is scheduled for Saturday in Toronto. During the hearing, the player and team present evidence. The arbitrator then has 48 hours to render a decision, and the team decides on a one- or two-year contract. Karlsson’s agent and the Knights can continue to negotiate a new contract prior to the hearing.
William Karlsson and the Golden Knights are headed to arbitration
Of all the salary arbitration cases in the NHL this summer, none is more compelling than the one involving William Karlsson and the Golden Knights. Karlsson is seeking $6.5 million annually in arbitration. The Knights countered with an offer of $3.5 million annually. Karlsson's arbitration hearing is scheduled for Saturday in Toronto. During the hearing, the player and team present evidence. The arbitrator then has 48 hours to render a decision, and the team decides on a one- or two-year contract. Karlsson’s agent and the Knights can continue to negotiate a new contract prior to the hearing.
Golden Edge: Floor Hockey Clinic
Bryan Salmond travels to the Paradise Recreational Center for the Las Vegas Golden Knights floor hockey clinic with special guest Golden Knights defenseman and Mark Messier Leadership Award winner Deryk Engelland.
Golden Edge: Off Season Update
Golden Edge host Bryan Salmond and sports columnist Ed Graney go over the Knights free angency and signing Marc-Andre Fleury.
Fleury on his three-year extension: To stay in Vegas a long time was big
Vegas Golden Knights goaltender Marc-Andre Fleury said he's glad he'll be a part of the team for a long time. Fleury spoke about signing a three-year contract extension at a news conference at the City National Arena in Las Vegas on Friday.
Las Vegas Morning Update - Thursday, July 5
Las Vegas Morning Update - Tuesday, July 3, 2018
Golden Edge: Free Agency Update
Golden Edge host Bryan Salmond and Golden Knights beat writer David Schoen go over the latest free agency news from the Vegas Golden Knights.
Golden Edge: Knights Host Scrimmage
Golden Edge host Bryan Salmond goes over the Knights second day of scrimmage at City National Arena.
Golden Edge: Prospects Prepare For Scrimmage
Golden Edge host Bryan Salmond goes over the Knights getting ready to participate in a scrimmage for the next few days.
Golden Edge: Previous Prospects Fight For Spot
Golden Edge host Bryan Salmond goes over day two of the Golden Knights development camp.
Golden Edge: One-On-One With Reid Duke
Golden Edge host Bryan Salmond interviews Golden Knights prospect Reid Duke.
Las Vegas Morning Update - Wednesday, June 27
Golden Edge: Golden Knights Development Camp
Golden Edge host Bryan Salmond goes over the Golden Knights development camp and how the prospects are looking to improve their game.
Las Vegas Morning Update - Tuesday, June 26, 2018
David Perron, James Neal set to leave Golden Knights
David Perron, James Neal set to leave Golden Knights Perron and Neal were key contributors on the second line for the Knights, helping the expansion team to the Pacific Division and Western Conference championships. Perron’s agent, Allan Walsh, told the Review-Journal on Sunday that the Knights have not made a new contract offer since the season ended. Neal turned down a five-year, $25 million offer from the Knights at the trade deadline, according to the Calgary Sun.
Golden Edge 2018 NHL Draft Recap
Bryan Salmond Recaps The Vegas Golden Knights 2018 Draft picks Rounds 2-7.
Golden Edge : NHL Draft Round 1
Golden Edge host Bryan Salmond goes over the first round of the NHL Draft picks and the rumors surrounding the Knights recruiting Ilya Kovalchuk.
Golden Knights 2018 NHL Draft Preview
Golden Edge video host Bryan Salmond provides a preview heading into the 2018 NHL Draft and Golden Knights General Manager George McPhee discusses how the team has prepared for it.
Golden Knights Release Schedule For 2018-19 NHL Season
Golden Knights release schedule for 2018-19 NHL season. The Golden Knights will play five of their first six games on the road. The Knights are at Washington on Oct. 10 in a rematch of the Stanley Cup Final and face Pittsburgh the following night. The NHL previously announced the Knights open the season at home Oct. 4 against Philadelphia.
Las Vegas Morning Update - Thursday, June 21
Golden Edge: Knights Take Home Four Awards
Golden Edge host Bryan Salmond recaps the NHL awards where the Golden Knights won in four of the categories.
George McPhee On Winning General Manager Of The Year
Golden Knights General Manager George Mcphee talks about winning General Manager of the Year and the Golden Knights.
Deryk Engelland On Winning Mark Messier Award
Golden Knights defenseman Deryk Engelland talks about winning the Mark Messier award how much impact a team can have on a community.
Gerard Gallant On Winning Jack Adams Award
Golden Knights head coach Gerard Gallant talks about winning the Jack Adams award at the NHL Awards.
William Karlsson On Winning The Lady Byng Memorial Trophy
William Karlsson goes over the Golden Knights season and him winning the Lady Byng Memorial Trophy.
Bark-Andre Furry meets Capitals superfan Ovie the Bulldog
Two of NHL's furriest fans met at the Forum Shops in Caesars Palace on Tuesday, June 18, 2018, in Las Vegas. Vegas Golden Knights superfan Bark-Andre Furry and Washington Capitals superfan Ovie the Bulldog shared a plate of meatballs and spaghetti with help from Logan, "The Girl with the Hat." (Marcus Villagran/Las Vegas Review-Journal) @brokejournalist
Las Vegas Morning Update - Tuesday, June 19
Golden Knights release 2018 preseason schedule
The Golden Knights will be back on the ice at T-Mobile Arena Sept. 16. The team’s 2018 NHL preseason schedule was announced Monday. Scheduled is a matchup with the L.A. Kings — Sept. 20 at Staples Center and Sept. 28 at T-Mobile. Two games against the Colorado Avalanche — Sept. 18 in Denver and Sept. 24 at T-Mobile. Two games against the San Jose Sharks — Sept. 22 at San Jose and Sept. 30 in Las Vegas. The team also announced it will hold its training camp at City National Arena beginning Sept. 13.
Golden Edge Look Ahead: What The Knights Next Season Will Look Like
Golden Edge host Bryan Salmond, Review-Journals sports columnist Ed Graney and Adam Hill go over what to expect from the Golden Knights next season.
Las Vegas Morning Update - Thursday, June 14
Golden Knights fans give advice to their team
Golden Knights fans give advice to the team as they head into Game 5 of the Stanley Cup Final down 3-1 against the Washington Capitals. (Rochelle Richards/Las Vegas Review-Journal)
Knights fans swarm T-Mobile Arena for Game 2 of the Stanley Cup Final
Vegas Golden Knights fans party at Toshiba Plaza outside T-Mobile Arena before Game 2 of the Stanley Cup Final against the Washington Capitals on May 30, 2018 in Las Vegas.
Crowd goes crazy moments before puck drop
The crowd at T-Mobile Arena goes crazy moments before the puck drops in Game 1 of the Stanley Cup Finals against the Vegas Golden Knights and the Washington Capitals, Monday, May 28, 2018 in Las Vegas. (Benjamin Hager/Las Vegas Review-Journal)
Golden Knights fans swarm T-Mobile Arena before Game 1
Golden Knights fans swarm T-Mobile Arena before Game 1 of the Stanley Cup Finals against the Washington Capitals, Monday, May 28, 2018 in Las Vegas. (Benjamin Hager/Las Vegas Review-Journal)
Ryan Reaves becomes Golden Knights' latest unlikely hero
Ryan Reaves has become the Golden Knights latest unlikely hero. Reaves scored the series-clinching goal in the Western Conference Finals. It was his first goal with the Golden Knights. It came after Reaves sat for Vegas' first nine playoff games. Now he's become a integral part of the team's forecheck. He gets his chance and he goes in there and he played great hockey. It’s not surprising.
Business
Nevada's venture capital money doesn't stay in state
Zach Miles, associate vice president for economic development for UNLV, said there’s venture money in Southern Nevada, “but trying to find the right groups to tap into for that money is different.” According to a 2017 report from the Kauffman Foundation, Las Vegas ranked number 34 out of 40 metropolitan areas for growth entrepreneurship, a metric of how much startups grow. With a lack of growing startups in Las Vegas, investment money is being sent outside of state borders. The southwest region of the U.S. received $386 million in funding in the second quarter, with about $25.2 million in Nevada. The San Francisco area alone received about $5.6 billion. (source: CB Insights)
Neon wraps can light up the night for advertising
Vinyl wrap company 5150 Wraps talks about neon wraps, a new technology that the company believes can boost advertising at night. (Marcus Villagran/Las Vegas Review-Journal) @brokejournalist
Nevada on the forefront of drone safety
Dr. Chris Walach, senior director of Nevada Institute for Autonomous Systems, talks to a reporter at NIAS's new Nevada Drone Center for Excellence of Public Safety, located inside the Switch Innevation Center in Las Vegas. K.M. Cannon Las Vegas Review-Journal @KMCannonPhoto
Motel 8 on south Strip will become site of hotel-casino
Israeli hoteliers Asher Gabay and Benny Zerah bought Motel 8 on the south Strip for $7.4 million, records show. They plan to bulldoze the property and build a hotel-casino. Motel 8 was built in the 1960s and used to be one of several roadside inns on what's now the south Strip. But it looks out of place today, dwarfed by the towering Mandalay Bay right across the street.
Project billed as one of the world's largest marijuana dispensaries plans to open Nov. 1
Planet 13 co-CEO Larry Scheffler talks about what to expect from the new marijuana dispensary, Thursday, July 19, 2018. (Marcus Villagran/Las Vegas Review-Journal) @brokejournalist
Oasis Biotech opens in Las Vegas
Brock Leach, chief operating officer of Oasis Biotech, discusses the new plant factory at its grand opening on July 18. (Bailey Schulz/Las Vegas Review-Journal)
UNLV Tech Park innovation building breaks ground
Construction on the first innovation building at the UNLV Tech Park is underway. (Bailey Schulz/Las Vegas Review-Journal)
Caesars Forum Meeting Center
Caesars broke ground Monday on its $375 million Caesars Forum Meeting Center (convention center) just east of the High Roller observation wheel. (Caesars Entertainment)
Technology reshapes the pawn shop industry
Devin Battersby attaches a black-colored device to the back of her iPhone and snaps several of the inside and outside of a Louis Vuitton wallet. The device, installed with artificial intelligence capabilities, analyzes the images using a patented microscopic technology. Within a few minutes, Battersby receives an answer on her app. The designer item is authentic.
Recreational marijuana has been legal in Nevada for one year
Exhale Nevada CEO Pete Findley talks about the one year anniversary of the legalization of recreational marijuana in Nevada. (K.M. Cannon/Las Vegas Review-Journal)
Young adults aren't saving for retirement
Financial advisors talk about saving trends among young adults. (Bailey Schulz/Las Vegas Review-Journal)
President Trump’s tariffs could raise costs for real estate developers, analysts say
President Donald Trump made his fortune in real estate, but by slapping tariffs on imports from close allies, developers in Las Vegas and other cities could get hit hard.
Las Vegas business and tariffs
Barry Yost, co-owner of Precision Tube Laser, LLC, places a metal pipe into the TruLaser Tube 5000 laser cutting machine on Wednesday, June 20, 2018, in Las Vegas. Bizuayehu Tesfaye/Las Vegas Review-Journal @bizutesfaye
Nevada Film Office Connects Businesses To Producers
The director of the Nevada Film Office discusses its revamped locations database and how it will affect local businesses. (Bailey Schulz/Las Vegas Review-Journal)
Opendoor isn't the typical house flipping company
Unlike most house flippers, the company aims to make money from transaction costs rather than from selling homes for more than their purchase price.
The Venetian gondoliers sing Italian songs
Gondolier Marciano sings a the classic Italian song "Volare" as he leads guests through the canals of The Venetian in Las Vegas. (K.M. Cannon/Las Vegas Review-Journal)
Building In Logandale
Texas homebuilder D.R. Horton bought 43 lots in rural Logandale. (Eli Segall/Las Vegas Review-Journal)
Indoor farming in Southern Nevada
Experts discuss Nevada's indoor farming industry. (Bailey Schulz/Las Vegas Review-Journal)
Former Fontainebleau could have become a Waldorf Astoria
Months after developer Steve Witkoff bought the Fontainebleau last summer, he unveiled plans to turn the mothballed hotel into a Marriott-managed resort called The Drew. But if Richard “Boz” Bosworth’s plans didn’t fall through, the north Las Vegas Strip tower could have become a Waldorf Astoria with several floors of timeshare units. (Eli Segall/Las Vegas Review-Journal)
LVCVA CEO Rossi Ralenkotter announces plans to retire
Rossi Ralenkotter, CEO of the LVCVA, on Tuesday confirmed a Las Vegas Review-Journal report that he is preparing to retire. Richard N. Velotta/ Las Vegas Review-Journal
Cousins Maine Lobster to open inside 2 Las Vegas Smith’s stores
Cousins Maine Lobster food truck company will open inside Las Vegas’ two newest Smith’s at Skye Canyon Park Drive and U.S. Highway 95, and at Warm Springs Road and Durango Drive. Cousins currently sells outside some Las Vegas Smith’s stores and at Fremont Street and Las Vegas Boulevard. (K.M. Cannon/Las Vegas Review-Journal)
Las Vegas home prices to continue to rise, expert says
Lawrence Yun, chief economist at the National Association of Realtors, gives homebuyers a pulse on the Las Vegas housing market. (Eli Segall/Las Vegas Review-Journal)
NV Energy announces clean energy investment
The company is planning to add six solar projects in Nevada, along with the state's first major battery energy storage capacity. Bailey Schulz/Las Vegas Review-Journal
3 Mario Batali restaurants on Las Vegas Strip to close
Days after new sexual misconduct allegations were made against celebrity chef Mario Batali, his company announced Friday that it will close its three Las Vegas restaurants July 27. Employees of Carnevino Italian Steakhouse, B&B Ristorante and Otto Enoteca e Pizzeria, all located in The Venetian and Palazzo resorts, were informed of the decision Friday morning. Bastianich is scheduled to visit the restaurants Friday to speak to employees about the next two months of operation as well as how the company plans to help them transition to new positions.
Nevada has its first cybersecurity apprenticeship program
The Learning Center education company in Las Vegas has launched the first apprenticeship program for cybersecurity in Nevada. It was approved by the State Apprenticeship Council on May 15. (K.M. Cannon/Las Vegas Review-Journal)
Las Vegas union members voting to authorize the right to strike
Thousands of Las Vegas union members voting Tuesday morning to authorize the right to strike. A “yes” vote would give the union negotiating committee the power to call a strike anytime after June 1 at the resorts that fail to reach an agreement. (Todd Prince/Las Vegas Review-Journal)
TOP NEWS
News Headlines
Add Event
Home Front Page Footer Listing
Circular
You May Like

You May Like