99°F
weather icon Partly Cloudy

Otherwise eke out a rock life

Adrian Patrick contemplates the small-hit rock songs his Vegas band released recently, and he says, “We sold 50,000 copies of our first album, and I got an $800 publishing check.”

There’s not much money in rock anymore, but it’s still hard work.

Patrick’s band Otherwise has broken into the Top 20 charts for Active Rock and Mainstream Rock songs with “Soldiers” and “I Don’t Apologize.”

The band toured 220,000 miles in the past 20 months. They’re in town to perform Dec. 28 at Boulder Station.

But what did Patrick do with that $800 check?

“I gave it to my mom and dad.”

Wait, what?

“They’ve been our biggest supporters,” he says. “They come to every single show” when Otherwise gigs in town.

Patrick’s brother Ryan, who studied classical guitar at Las Vegas Academy, plays in the band, and he also gave his $800 check to their parents.

The brothers hole up at home when they’re in town and rock the soundproofed garage.

“We’re keeping it real until we have the big bucks to buy a mansion in Greece,” Patrick jokes.

“Rock ’n’ roll isn’t as sexy as it used to be. Of all the genres, it’s the one suffering the most” lately, he says.

It didn’t have to be this way. Patrick went to UNLV (he calls himself a “graduate of the University of Never Leaving Vegas”), then he earned a junior exec spot in MGM’s Management Associate Program.

On his first day on that job, he sat next to Jay Z during the 2008 UFC fight when Antonio Nogueira beat Tim Sylvia at UFC 81 with a guillotine choke.

“Jay Z’s sitting there,” Patrick recalls, “and Nogueira chokes Tim Sylvia out with a guillotine, and Jay Z’s like, ‘What’s that called? What’s that called?’

“And my (corporate) vice president’s like, ‘Adrian knows, what’s that called?’ I go, ‘That’s a guillotine choke.’ And Jay Z goes, ‘My man says it’s a guillotine,’ and his whole entourage goes, ‘It’s a guillotine!’

“It was like a scene in a movie,” Patrick says. “The fact he actually has an entourage that does that when he says something is so awesome.”

Patrick could have made a life out of his briefcase, but he felt the draw of rock.

Otherwise is working on its next album for Century Media Records, possibly for a March or April release.

Meanwhile, the band just put out a new EP, “Enjoy the Pain” — for free — on WeAreOtherwise.com.

“We recorded these songs on the fly — on the bus, in people’s bathrooms, in people’s bedrooms.”

Excuse me, bathrooms?

“We tracked vocals in our drummer’s bathroom. Some of that cool reverb you hear on the EP is the toilet, hahaha. Yeah.”

Patrick knows the band could make more money elsewhere.

“I used to work in the club scene,” he says. “I remember seeing (DJ) Paul Oakenfold play. I was security for him when he did a show at Empire Ballroom. He came in, and he plugged in a laptop, and he hit a button, and they paid him like $55,000 or something.

“We pack thousands of pounds of equipment into a trailer to drive around the country and get paid 150 bucks. So I guess he’s working smart, as opposed to how we’re working.”

But Patrick gives me a sort of Blues Brothers’ “mission from God” speech.

“We’re trying to save rock ’n’ roll, man. I don’t know if it’s a moot point, or an effort in futility. But we’re not giving up.”

Email Doug Elfman at delfman@review journal.com. He blogs at reviewjournal.com/elfman.

Don't miss the big stories. Like us on Facebook.
THE LATEST
7 ways autocomplete can get smarter

Autocomplete is one of the best (or depending on how hastily you push ‘send’ – worst) things in the world. We rely on it so much that Google plans to let us autocomplete whole emails. Here are seven ways predictive input can improve. 1. Recognizing names from previous emails Jakub Kokoszka has a tough name to […]

Movie posters might soon be based on your clicks

You may have thought you left Blockbuster behind, but the basic way we browse movies hasn’t changed all that much. We peruse poster after poster, kind of like walking the aisles of a ‘90s-era video store. That one poster image, meant to appeal to as many people as possible, is often all we see before […]

What I’ll be covering at NAB 2018

The National Association of Broadcasters show kicks off this weekend in Las Vegas.  The show focuses on new and emerging technologies and trends in relation to the media and entertainment industries. As it’s not open to the public, I’ll be at the Las Vegas Convention Center on Saturday, Monday and Wednesday to share some of […]

EXECUTIVE TRAVEL: Forget Strip flash; some prefer lake’s panache

If you get called to a board meeting at Lake Las Vegas, you might want to bring your swimsuit. That’s the term Westin at Lake Las Vegas marketing director Matt Boland uses for upright paddleboard races, one of many team-building exercises offered regularly at the resort.

After $4,700 in live poker career winnings, James Romero, 27, wins nearly $2 million

It was a 15-year celebration of The World Poker Tour at Bellagio for the Five Diamond World Poker Classic. The largest field size in WPT Five Diamond’s history was created when 791 entries were tallied, and it was James Romero, 27, of Portland, Oregon, who won his first WPT title.

Auto electronics at SEMA and AAPEX: A brave new world

The Specialty Equipment Market Association celebrated its 50th annual SEMA show at Las Vegas Convention Center this month by showcasing a car culture of “do-it-yourself” garage mechanics who share a passion for customizing vehicles.