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Get ready for ‘HyperVegas,’ the next phase in Las Vegas marketing

The next iteration of how R&R Partners will market Las Vegas as a tourism destination under its $15.5 million annual advertising and marketing contract with the Las Vegas Convention and Visitors Authority has arrived.

Slot makers betting on video-game element to lure millennials

It’s clear the millennial generation aren’t fond of slot machines. They prefer Angry Birds over Blazing 7s. New gaming regulations headed for Nevada that will soon let gamblers do both.