Entain said in a statement Tuesday that the company’s board has been in discussions with DraftKings to explore the “merits and feasibility” of a potential deal and set a Nov. 16 “Put Up or Shut Up,” deadline for the proposal.
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The sports betting world is in midst of another flurry of billion dollar-plus consolidation moves that are shaking up the industry, a trend that isn’t expected to slow down anytime soon.
Caesars Entertainment announced it has reached a $3 billion deal to sell the non-U.S. assets of William Hill to 888 Holdings PLC.
DraftKings reached a $1.56 billion deal to buy Golden Nugget Online Gaming, a move that will further expand the fantasy sports giant’s footprint into the growing market of online casinos.
Caesars Entertainment unveiled a new rebranding effort that combines the company’s sports betting assets under a single brand after its purchase of William Hill in April.
Marshawn Lynch will star in marketing campaigns and engage with BetMGM players via social media, media appearances, fan events and more, a release said.
Expanding sports wagering will be a main topic when the National Indian Gaming Association’s tradeshow arrives at Caesars Forum next week.