W Las Vegas unveils official marquee — PHOTOS

The sign for the new W Hotel is seen at the SLS hotel-casino in Las Vegas on Friday, Oct. 14, 2016. Joshua Dahl/Las Vegas Review-Journal

The sign for the new W Hotel is raised at the SLS hotel-casino in Las Vegas on Friday, Oct. 14, 2016. Joshua Dahl/Las Vegas Review-Journal

The sign for the new W Hotel is seen at the SLS hotel-casino in Las Vegas on Friday, Oct. 14, 2016. Joshua Dahl/Las Vegas Review-Journal

The sign for the new W Hotel is seen at the SLS hotel-casino in Las Vegas on Friday, Oct. 14, 2016. Joshua Dahl/Las Vegas Review-Journal

The sign for the new W Hotel is seen at the SLS hotel-casino in Las Vegas on Friday, Oct. 14, 2016. Joshua Dahl/Las Vegas Review-Journal

The sign for the new W Hotel is seen at the SLS hotel-casino in Las Vegas on Friday, Oct. 14, 2016. Joshua Dahl/Las Vegas Review-Journal

The sign for the new W Hotel is seen at the SLS hotel-casino in Las Vegas on Friday, Oct. 14, 2016. Joshua Dahl/Las Vegas Review-Journal

Workers prepare the sign for the new W Hotel is seen at the SLS hotel-casino in Las Vegas on Friday, Oct. 14, 2016. Joshua Dahl/Las Vegas Review-Journal

The sign for the new W Hotel is raised at the SLS hotel-casino in Las Vegas on Friday, Oct. 14, 2016. Joshua Dahl/Las Vegas Review-Journal

The sign for the new W Hotel is raised at the SLS hotel-casino in Las Vegas on Friday, Oct. 14, 2016. Joshua Dahl/Las Vegas Review-Journal

The sign for the new W Hotel is raised at the SLS hotel-casino in Las Vegas on Friday, Oct. 14, 2016. Joshua Dahl/Las Vegas Review-Journal

The sign for the new W Hotel is raised at the SLS hotel-casino in Las Vegas on Friday, Oct. 14, 2016. Joshua Dahl/Las Vegas Review-Journal

The sign for the new W Hotel is raised at the SLS hotel-casino in Las Vegas on Friday, Oct. 14, 2016. Joshua Dahl/Las Vegas Review-Journal

The sign for the new W Hotel is raised at the SLS hotel-casino in Las Vegas on Friday, Oct. 14, 2016. Joshua Dahl/Las Vegas Review-Journal

The sign for the new W Hotel is raised at the SLS hotel-casino in Las Vegas on Friday, Oct. 14, 2016. Joshua Dahl/Las Vegas Review-Journal

The sign for the new W Hotel is raised at the SLS hotel-casino in Las Vegas on Friday, Oct. 14, 2016. Joshua Dahl/Las Vegas Review-Journal

The sign for the new W Hotel is raised at the SLS hotel-casino in Las Vegas on Friday, Oct. 14, 2016. Joshua Dahl/Las Vegas Review-Journal

The sign for the new W Hotel is raised at the SLS hotel-casino in Las Vegas on Friday, Oct. 14, 2016. Joshua Dahl/Las Vegas Review-Journal

The sign for the new W Hotel is raised at the SLS hotel-casino in Las Vegas on Friday, Oct. 14, 2016. Joshua Dahl/Las Vegas Review-Journal

The sign for the new W Hotel is raised at the SLS hotel-casino in Las Vegas on Friday, Oct. 14, 2016. Joshua Dahl/Las Vegas Review-Journal

The sign for the new W Hotel is raised at the SLS hotel-casino in Las Vegas on Friday, Oct. 14, 2016. Joshua Dahl/Las Vegas Review-Journal

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LAS VEGAS REVIEW-JOURNAL

October 14, 2016 - 5:00 pm

W Las Vegas on Friday unveiled its official marquee sign to go up over the Strip.

W Las Vegas plans a soft opening of its new tower at the SLS Las Vegas, formerly the Sahara, on Dec. 1. A grand opening is planned for February.

The 289-room tower will offer guests a private entrance and W brand amenities.

The hotel will also feature a multi-million-dollar new build by Gensler Architects, designed by AvroKO Hospitality Group with 15,000 square feet of meeting and event space, and the WET rooftop pool.

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