How about visiting Vegas, eh?

After 26 years as a Las Vegas visitor, Canadian James Dixon is familiar with Sin City’s hard-sell recruiting tactics. The 55-year-old Toronto-area resident gets monthly mailers from Las Vegas hotels and weekly sales pitches in his workplace e-mail, in addition to unsolicited offers for discounts and comps on the Strip.

“Before, we used to have to phone to see if we could get any comps,” said Dixon, whose visits have evolved from guy-weekend getaways in the early 1980s to family vacations today. “Now they send it to us.”

After today, Dixon and countless other Canadians may be getting even more pitches to visit Las Vegas. The Las Vegas Convention and Visitors Authority is scheduled to vote on whether to approve a contract that would put Canadian marketing in the hands of a specialist with the goal of attracting even more visitors from Southern Nevada’s No. 1 foreign guest source.

The tourism agency wants to divert Canadians who take vacations in Mexico and the Caribbean to Las Vegas. It also wants to increase the number of Canadian business and convention events in Southern Nevada.

“There is potential for us to capture some of that business,” said Terry Jicinsky, senior vice president of marketing at the authority.

An estimated 1.9 million Canadians visited Las Vegas last year. Even more skipped the United States altogether in favor of Mexican and Caribbean trips.

Last winter about 650,000 Canadians went to Mexico and 400,000 went to the Dominican Republic, according to the Conference Board of Canada, a nonprofit economic research firm. About 275,000 Canadians made winter trips to Las Vegas. The number is well behind other destinations but is a nearly 15 percent increase from the previous winter.

Building on the increase is part of the authority’s strategy to attract 43 million people to Las Vegas annually by the end of 2010. The authority also wants to increase the percentage of foreign visitors to 15 percent, up from 12 percent today.

Increasing the number and diversity of visitors is important because there will be nearly 40,000 new hotel rooms in Las Vegas by the end of the decade. Recruiting visitors is key to maintaining occupancy rates around 90 percent, no small feat considering there are already about 133,000 hotel rooms in Southern Nevada.

Today’s vote is to decide whether to spend $228,000 to hire a Canadian marketing firm to represent Las Vegas.

The firm, VoX International of Toronto, would be responsible for marketing the destination to tour operators, travel writers and meeting planners.

“We’ve got lots of ideas how we can position Vegas as the No. 1 destination for Canadians,” said Susan Webb, president of VoX.

Webb said the 55- to 64-year-old demographic, a prime target for Las Vegas vacations, will grow by 25 percent in upcoming years.

“They are looking for luxury destinations,” said Webb.

The company also plans to launch a Las Vegas Web site for French-speaking Canadians in Quebec. “I think we will get a lot of attention in that market,” Webb said.

Attracting foreign visitors to Las Vegas has been a challenge in recent years. Overseas visitation plummeted after the Sept. 11,2001 terrorist attacks and still hasn’t rebounded to 2000 levels. Las Vegas resorts have turned to Canada and Mexico to make up for the overseas shortfall.

There are now 113 direct flights from Canada to Las Vegas every week, according to the authority. Not only do airlines fly direct from major cities such as Toronto, Montreal and Vancouver, there are now flights from Edmonton, Calgary, Winnipeg and Ottawa, Jicinsky said.

There are also more travel headaches for Canadians. Airline passengers are now required to have passports to travel between the United States and Canada. Next year there may also be passport requirements to cross the border on land.

Robert Martin, 69, of Dartmouth, Nova Scotia near Halifax, lost his baggage in a customs mixup en route to Las Vegas in April. Martin and his wife, Delores, were traveling on Air Canada to Nevada for their 43rd wedding anniversary. Their bags got delayed in Toronto in a mishap the U.S. Customs and Border Patrol blamed on Air Canada.

“I wasn’t happy with it,” said Martin, who got $300 in compensation from the airline, an amount he said didn’t cover the cost of the inconvenience. But he said the new requirements for Canadian and American travel won’t dissuade him from future trips to Las Vegas.

“I’ll be back to Vegas, definitely, but not with Air Canada,” he said.

Holiday shopping and returns make this the busiest time of year for UPS
The UPS Las Vegas South facility is the company's busiest pre-load operation in the country, and it's even busier this time of year. (K.M. Cannon/Las Vegas Review-Journal)
Primm’s outlet mall has fallen on hard times
The mall, attached to Primm Valley Resort, opened in 1998. Back then, it was a “textbook, perfect outlet-center location." But now, Primm’s outlet mall has fallen on hard times. Las Vegas Boulevard has endless shopping spots. And there are other outlet malls that don’t require a hefty drive to the state line. Its mortgage-holder foreclosed on the mall in late September.
Miltary auction at Ritchie Bros. Auctioneers
Humvees, ammo cans, construction equipment, field gear and more is on the auction block Friday and Saturday at Ritchie Bros. Auctioneers. About 10,000 items in all are for sale in what GovPlanet bills as the largest auction of its kind.
Las Vegas residents discuss avoiding holiday scams
Las Vegas residents discuss their donation habits and how they avoid giving money to scam charities during the holiday season. (Bailey Schulz/Las Vegas Review-Journal)
Tesla’s Nevada Gigafactory ahead of economic impact expectations
The Tesla Gigafactory’s economic impact on Nevada has exceeded projections, bringing in more than 7,000 jobs. In 2014, Nevada agreed to give the automotive and energy company $1.3 billion in tax abatements. In return, Tesla promised to meet certain requirements in areas like employment and capital investment. As of June, Tesla has brought in a total of $6.05 billion in capital investment, surpassing the $4.95 billion projection. The original contract gave the company until 2024 to make $3.5 billion in capital investments in Nevada. Derek Armstrong, deputy director of the Governor’s Office of Economic Development.
Land sales near the Las Vegas Raiders stadium
Land around the Las Vegas stadium site has been selling for high prices. A few months before the stadium’s groundbreaking, Global Trust Group acquired a 2.5-acre parcel just north of the stadium site. The property sold for $7.25 million, or $2.9 million an acre. Osprey Real Estate Capital and Huntington Hotel Group acquired a 2-acre industrial site just west of the stadium site in late November. The property sold for $6.5 million, or $3.15 million per acre. That's roughly 12 times the average price of land in the valley this year as tracked by Colliers International.
T-Mobile Tech Experience Truck parks in Toshiba Plaza at T-Mobile Arena
The Tech Experience Truck is a state-of-the-art showroom on wheels, with demonstrations that put connected drones, smart cities, augmented/virtual reality and smart tracking. The exhibit shows new wireless technology – including 5G and the Internet of Things (IoT). (K.M. Cannon/Las Vegas Review-Journal)
Steve Siegel, CEO of the Siegel Group, speaks about helping families and other needy residents
Steve Siegel, CEO of the Siegel Group, speaks about helping families and other needy residents to keep them from teetering off into homelessness. Bizuayehu Tesfaye/Las Vrgas Review-Journal @bizutesfaye
Crowds camp out for Chick-fil-A opening
Dozens of customers camped out 24 hours ahead of the 6 a.m. Thursday opening of the new Chick-fil-A on Rainbow Blvd.
Cheapest listings for sale in Las Vegas
Listed for $39,990, 585 S. Royal Crest Circle, Unit #9 is one of the cheapest homes currently listed for sale in Las Vegas. (Caroline Brehman/Las Vegas Review-Journal)
MGM's sports betting deals
MGM Resorts International signed a sports betting sponsorship agreement with the NBA in July It was the first professional sports league to have official ties with a legal sports betting house. The deal came just two months after the U.S. Supreme Court overturned a law prohibiting sports betting in most states. In October, MGM became the first gaming company to sign a sports betting partnership with the NHL. In November, MGM became the first gaming company to sign a sports betting partnership with the MLB. Financial terms of Tuesday’s deal and earlier partnerships have not been announced.
Terry Miller discusses Convention Center
Project Manager Terry Miller explains the phases of Convention Center construction.
Zappos treats their team members on Cyber Monday
Zappos rolls out a variety of food, drinks and special activities for all team members at their downtown Las Vegas headquarters for Cyber Monday. (K.M. Cannon/Las Vegas Review-Journal)
Team Hybrid at the 2019-Model Motor Trend International Auto Show
Among the companies showing off the 2019 model cars, Team Hybrid shows off its modified cars. Las Vegas resident David David talks about the team, which is in its ninth year exhibiting at the show, and his show car.
Black Friday Shoppers at downtown Summerlin and at the Arsenal
Black Friday shoppers at downtown Summerlin and at the Arsenal. Bizuayehu Tesfaye/Las Vegas Review-Journal @bizutesfYe
Black Friday shopping in Las Vegas
Black Friday sale shopers express their shopping experience. Bizuayehu Tesfaye/Las Vegas Review-Journal @bizutesfaye
Las Vegas Livestock recycling Strip food waste
Las Vegas Livestock collects and recycles food from many Las Vegas Strip companies. (Nicole Raz/Las Vegas Review-Journal)
Black Friday at Fry's
Shoppers line up for deals early on Black Friday at Fry's Electronics on Las Vegas Boulevard South. (Mat Luschek/Las Vegas Review-Journal)
Black Friday shoppers at Best Buy at 5 am
Black Friday shoppers at Best Buy at 5 am on Nov. 23. (Mat Luschek/Las Vegas Review-Journal
Black Friday - 1am Closing Time
Quiet night.
Black Friday - 12:30am - Best Buy Arroyo Crossing
Sam's Town Holiday Lighting Ceremony
On Wednesday, Nov. 21, 2018, Mystic Falls Park opened with its annual tree lighting ceremony, hosted by Boyd Gaming Executive Chairman Bill Boyd. The attraction features a Winter Wonderland theme and holiday-inspired laser light show, available daily Nov. 23 to Jan. 1. (Mat Luschek/Las Vegas Review-Journal)
What Is A Smart City?
George Karayannis, vice president of CityNow, Panasonic’s smart-city arm, explains. (Nicole Raz/Las Vegas Review-Journal)
Walmart uses virtual reality to train employees
Walmart Academy Facilitator demonstrates the VR training program being used by Walmart stores across the country.
With holidays around the corner, department stores hiring extra staff
J.C. Penny hired 72 seasonal workers this year at the Galleria at Sunset mall in Henderson in order to handle the heavy traffic of the holiday shopping season. (Rachel Aston/Las Vegas Review-Journal)
Startup Weekend fosters new businesses
With the help of entrepreneurial peers and an expert panel of mentors, Techstars Startup Weekend fosters the ideas of attendees into marketable business plans. (Rachel Aston/Las Vegas Review-Journal)
Mecum Car Auction in Las Vegas
The Mecum Auctions is held at the Las Vegas Convention Center. Bizuayehu Tesfaye/ Las Vegas Review-Journal @bizutesfaye
Construction underway for new Google Data Center
Henderson is slated to be home to a new Google data center in December 2020. The Governor’s Office of Economic Development approved $25.2 million in tax abatements for Design LLC, a wholly-owned subsidiary of Google. The company plans to build the data center on 64 acres of land on Warm Springs Road west of Boulder Highway.
Anthony Rufo talks about his new product, an in-home digital companion and monitor.
Anthony Rufo talks about his new product, HAPPIE Home technology, an in-home digital companion and monitor designed for unpaid family caregivers that gives personalized alerts, messages and reminders. Bizuayehu Tesfaye/Las Vegas Review-Journal @bizutesfaye
Holiday parades help bring shoppers to Downtown Summerlin
Sports Town USA floor manager Angela Gardonio talks about the work that goes into the Downtown Summerlin holiday parades and how they benefit her and other businesses there.
News Headlines
Local Spotlight
Add Event
Home Front Page Footer Listing
You May Like

You May Like