Nevadan at Work: Traffic guru’s planning helps unsnarl NFR traffic

It took a while for Las Vegas Events to figure out the most efficient way to move thousands of rodeo fans from hotels up and down the Strip to the popular National Finals Rodeo at the Thomas &Mack Center every December.

Early on, there were no shuttles at all. Then, Las Vegas Events charged fans for the bus ride.

Finally, six years ago, the nonprofit organization that promotes the multiday rodeo figured it out.

Las Vegas Events hired Herb Warren of Global Passenger Transportation Logistics Solutions to coordinate the entire bus shuttle system. Now, more than half of the 17,500 fans who pack the University of Nevada, Las Vegas arena every night to watch the bull riding, equestrian displays and roping events come and go via the shuttle.

The free shuttle service initially cost Las Vegas Events about $175,000 and now the bus bill hits $350,000, Las Vegas Events President Pat Christenson said.

But hiring Warren has been worth every nickel, Christenson said.

“It’s a science. If we had to go out and get 65 buses and decide how to put it together, we’d be in trouble,” Christenson said. “He brought the concept of managing the whole thing and purchasing all the buses, and we got the best dollar for our bottom line. We had one person coordinating the ingress and egress. So, it’s Warren who provides the one-stop service for Las Vegas Events, deploying 65 buses along 21 routes to deliver thousands of fans every night in car-centric Las Vegas.

Warren was born in Brooklyn, N.Y., and grew up in New York City before owning a motor coach business in Los Angeles. He arrived in Las Vegas a decade ago.

Warren declined to give his age, but he did grow up in Brooklyn when the Dodgers played in his native Big Apple borough. Warren moved to Scarsdale in suburban Westchester County before heading West, just like his beloved Dodgers. He is a father of four and graduate of Erasmus High School in Brooklyn’s Flatbush neighborhood.

Warren’s bus service is credited with improving the traffic flow to and from the arena. Before the free shuttle service, it took 90 minutes to two hours for cars to clear out of the Thomas &Mack parking lot, Christenson said.

Now with the free buses moving fans to hotels up and down the Strip, the congestion dissolves in about 45 minutes, Christenson said.

“It’s a great value,” he said. “Fans get a free ride at sponsored hotels and traffic has improved immensely.”

The NFR began Thursday and runs through Dec. 14, with a packed house of 17,500 expected nightly, Christenson said.

Question: What’s the biggest challenge to move tens of thousands of people on a daily basis to the Thomas &Mack Center for the National Finals Rodeo?

Answer: From my end, there are no challenges. What we do, we do it well. If there was a challenge, it’s getting all the information from the event organizers in an efficient time for us to put it together. The day-to-day operation goes pretty fairly smoothly for us.

Question: What makes a good shuttle bus driver?

Answer: Attitude, safe driving, getting involved with the event that the driver is serving. We want the drivers to feel that they are an integral part of the event they are serving. If they don’t have a good attitude, they won’t be selected as a driver.

Question: How many shuttle buses are deployed to serve the NFR?

Answer: Sixty-five.

Question: How can you get even more people to take a bus shuttle to the rodeo?

Answer: I don’t know. Our numbers have gone up every year. It’s a free shuttle. We have plenty of buses at the host hotels. That’s something you should ask the organizers.

Question: Why don’t more people take shuttles to venues around Las Vegas?

Answer: Locals don’t see the need. They’d rather get in their car and pay the parking fee. The think they can get home faster. (For the NFR) people who are local would have to get to the host hotels and then pick up a shuttle. That’s why many events don’t offer shuttle services if it’s primarily locals.

Question: How long have you been doing the NFR?

Answer: About six or seven years.

Question: What have you learned during this time? Have you tweaked your plans through the years?

Answer: We have tweaked to make it better and more efficient. Sometimes, it means changing the route structure. Sometimes, it’s how many buses are assigned to each hotel. The basic operation doesn’t change.

Question: How many locations are on your routes. How many host hotels?

Answer: We have 21 routes altogether.

Question: How much have you invested in developing the routes, hiring the drivers, getting the buses?

Answer: I can’t provide a budget. It’s based on the number of buses, the drivers and the staffing at the host locations.

Question: Does your company work other sporting events in Las Vegas?

Answer: We do the USA Sevens rugby tourney. We transport the spectators to Sam Boyd Stadium.

Question: How did you create this business?

Answer: It’s really a niche market in Las Vegas. Some people are party planners. Some people book restaurants. I decided there was a need for transportation. It just evolved from that.

Alan Snel can be contacted at 702-387-5273 or asnel@reviewjournal.com. Follow @BicycleManSnel on Twitter.

ad-high_impact_4
Business
Bellagio Conservatory transformed to celebrate Year of the Pig
The Bellagio Conservatory Team transformed the 14,000 square foot conservatory to commemorate Chinese New Year, the holiday that marks the end of the coldest days of winter. (Rachel Aston/Las Vegas Review-Journal)
CES 2019: Intro uses sound to connect people
Intro, a startup that is part of the Future Worlds Accelerator in the UK, has an app that uses ultrasonic sound to find people and companies nearby.
CES 2019 Video: CES wraps up another year
Time-lapse video of the action at CES 2019 in Las Vegas. (Mat Luschek/Las Vegas Review-Journal)
CES 2019: Create your own beauty products
Beauty Mix by BeautyByMe is a product that lets you create your own cosmetics and beauty products. (Mat Luschek/Las Vegas Review-Journal)
CES 2019: Picobrew’s home brew machine
Picobrew brings automation to homebrewing. (Mat Luschek/Las Vegas Review-Journal)
CES 2019: Surviving CES
What it's like to spend four days working the mammoth tech convention. (Jason Bracelin/Las Vegas Review-Journal)
Haier’s smart home
Haier presented smart home technology at CES 2019.
CES 2019 VIDEO: Foldimate makes laundry day easy
Foldimate has created a machine that will fold your laundry for you. Just feed it anything you need folded and it will do the rest. (Mat Luschek/Las Vegas Review-Journal)
CES 2019: Opte device corrects skin spots
Opte from Proctor and Gamble is a device for correcting spots and freckles from skin. It analyzes the area for spots and then covers them with a serum of matching skin tone. (Mat Luschek/Las Vegas Review-Journal)
Circa hotel-casino in downtown Las Vegas unveiled
Derek Stevens reveals Circa hotel-casino in downtown Las Vegas. He plans open by the end of 2020. (K.M Cannon/Las Vegas Review-Journal)
Circa, new casino coming to Fremont Street
Casino owner Derek Stevens announces his new property Circa, coming to Fremont Street in downtown Las Vegas in late 2020. (Michael Quine/Las Vegas Review-Journal)
Dreenk My Oeno makes wine suggestions
At CES 2019 in Las Vegas, the Dreenk My Oeno tells you all about wine.
Polaroid One Step Plus camera unveiled at CES 2019
Polaroid has moved into the digital age with its One Step Plus camera with Bluetooth. With the connected app, it turns your smartphone into a remote for the camera, along with filters and features.
Amazon is everywhere at CES 2019 in Las Vegas
Seemingly everything works with Amazon Alexa
LG Smart Mirror helps you dress snazzy
LG’s Smart Mirror is less of a mirror but more of an assistant to help get you looking snazzy. It takes your image and recommends clothes for you or matches existing clothes with new clothes, which can be purchased right from the mirror. (Mat Luschek/Las Vegas Review-Journal)
Underwater robots make waves at CES 2019 in Las Vegas
Robosea is a company dedicated to underwater robotics. They produce consumer robots for underwater filming as well as commercial products which can be used for underwater research. (Mat Luschek/Las Vegas Review-Journal)
CES 2019 - Victrola record players spin in Las Vegas
A new spin on an old favorite, Victrola record players are meeting a demand for retro products. The brand is also making furnitures with built-in speakers.
CES 2019: Slamtec robots ready to serve
Slamtec is a robotics company out of China whose goal is to provide solutions for laser localization mapping and navigation. They have created two autonomous robots that can be used in areas such as bars, restaurants and malls. (Mat Luschek/Las Vegas Review-Journal)
Mixologiq drink maker appears at CES 2019 in Las Vegas.
This is the Mixologiq drink maker.
CES 2019: Veritable smart garden
Let’s face it; not all of us have green thumbs. And herbs are particularly difficult to grow, considering their constant need for sunshine. Enter the Veritable smart garden from Exky, which does it all for you. (Heidi Knapp Rinella/Las Vegas Review-Journal)
Bonnie Springs Ranch near Las Vegas being sold to developer
Bonnie Springs Ranch near Las Vegas is being sold to a developer, set to close in March. Bonnie Springs, west of Las Vegas off State Route 159 — next to Spring Mountain Ranch State Park — spans more than 60 acres and was on the market for $31 million. The developer and his project partner are under contract to buy the ranch and plan to chop it up mostly into custom-home lots. The plans includes a 25-room motel, a restaurant and a 5,400-square-foot event barn.
Bone-conduction headphones form Aftershokz
Aftershokz offers bone-conduction headphones - headphones that don’t go in the ear.
CES Happy Hour party at Hangover Suite at Caesars Palace
Conventioneers mingled during the Hardware Massive CES 2019 Happy Hour Bash at The Hangover Suite at Caesars Palace in Las Vegas. (K.M. Cannon/Las Vegas Review-Journal) @KMCannonPhoto
Autonomous Cars and Futuristic Aircraft Rule CES
Day two of CES was dominated by autonomous cars and futuristic aircraft in the North Hall of the Las Vegas Convention Center.
TekNekSavr fights neck problems caused by smart phones
Atiya Syverson invented the TekNekSavr to help fight neck and head problems caused by strains while typing on smart phones. (Mat Luschek/Las Vegas Review-Journal)
New eyeglasses know if you fall and call for help
The French company Abeye has created eye glasses that will detect if the wearer falls and call for help. (Mat Luschek/Las Vegas Review-Journal)
Company that creates vibrator-like device claims genders bias against CES
Lora DiCarlo is a women-run start-up that creates a vibrator-like device designed for female pleasure called the Osé. This year they were awarded the CES Innovation Award in the Robotics and Drone Category, but a month later the Consumer Technology Association, which runs CES, rescinded the award and their booth. Haddock and her team believe it is a reflection of gender bias and sexism in an industry with a long history of male domination.
CES-Wagz has new pet products
Wagz has three new products to help create better lives for your pets in a digital world. One is a collar with LTE tracking and an HD camera. Also a smart pet door that only lets your pet in and out. Lastly, a device to humanely keep Fluffy out of certain areas of your home. (Mat Luschek/Las Vegas Review-Journal)
CES 2019: Varram lats you play with your pet remotely
Varram’s pet robot is designed to let you remotely interact with your real pet. (Mat Luschek/Las Vegas Review-Journal)
CES-Formlabs releases new products
Formlabs, a company that produces 3D printers for professionals, has released two new products that can be printed on their hardware. One is a material to print dentures, and the other is an elastic-like material that can be used for printing various flexible pieces. (Mat Luschek/Las Vegas Review-Journal)
TOP NEWS
News Headlines
Home Front Page Footer Listing
Circular
You May Like

You May Like