87°F
weather icon Clear

The Joint at Las Vegas Hard Rock ramps up AEG residency plans

Updated July 9, 2019 - 8:00 am

Virgin Hotels Las Vegas, what we know today as Hard Rock Hotel, is bolstering its position as a major player for headlining residencies in the city.

Hotel ownership group J.C. Hospitality announced Monday it has enlisted AEG Presents as its exclusive management,

operations and booking partner for The Joint beginning in the fall of 2020, when the hotel takes on the new Virgin Hotels brand.

AEG has promoted and booked most shows at the live-entertainment venue over the past decade, when the Hard Rock Hotel venue was expanded and relaunched.

Bosworth reiterated that renovations at the Hard Rock Hotel are scheduled to begin Feb. 3 (the day after the Super Bowl) and conclude in November, just after the 2020 presidential election. The property is expected to close during the second quarter, from April 1-June 30. The total cost exceeds $200 million.

The Virgin Hotels-AEG partnership will allow other concert promotors, including Live Nation, to also stage shows in the venue. The Virgin-AEG announcement arrives just as Live Nation’s exclusive booking agreement with the Colosseum at Caesars Palace has gone into effect at the beginning of this month. That venue is now dark for renovations over the next month.

“We have to be competitive, and to do so, we want to partner with the best operators in the business,” Richard “Boz” Bosworth, president and chief executive officer of J.C. Hospitality, said Sunday. “AEG operates 50 percent of the top 10 arenas in the world. Their ability to access quality acts in this market is already proven to us.”

The 4,255-capacity Joint is in steep competition with such theaters as Park Theater at Park MGM, The Colosseum at Caesars Palace, Zappos Theater at Planet Hollywood, Pearl Concert Theater at the Palms, Encore Theater at Wynn Las Vegas and International Theater at Westgate Las Vegas, along with T-Mobile Arena, Mandalay Bay Events Center and MGM Grand Garden Arena. The MSG Sphere is under development just east of The Venetian, and major venues are planned for Resorts World Las Vegas and the Drew on the northern end of the Strip.

“You see it everywhere, how Las Vegas has become such a competitive entertainment market,” said Bosworth, whose team has quantified that competition by tallying about 124,000 ticketed seats at live-entertainment venues in Las Vegas and 140,000 guest rooms in the resort corridor (which encompasses the Strip, downtown Las Vegas and off-Strip resorts).

“We know the impact entertainment has on all aspects of an integrated resort., and that’s why AEG is such a natural and exciting choice.”

Over the past decade, AEG has staged such extended engagements from Carlos Santana, Journey, Guns N’ Roses and Def Leppard. Paul McCartney, The Who, the Killers, Bon Jovi, Kenny Chesney, Nine Inch Nails, Imagine Dragons and Prince have been booked by AEG for one-offs at the venue.

“We’re so thrilled to not only continue, but expand upon our relationship at The Joint,” Bobby Reynolds, senior vice president of AEG Presents Las Vegas, said in a statement. “AEG Presents has been involved with The Joint for over 12 years and we’re excited to be on this journey with J.C. Hospitality to usher in a new and exciting chapter at the property.”

The original Joint opened in 1995, and since then property has been synonymous with top contemporary music acts. And Virgin started as a music company.

“Music is an integral part of the Virgin brand that dates back to the creation of Virgin Records, and AEG has a long history as an influential entertainment company,” Raul Leal, CEO of Virgin Hotels, said in a statement. “We look forward to collaborating with AEG to create and deliver a dynamic entertainment experience to offer our guests and all music fans that visit Virgin Hotels Las Vegas. This partnership reassures our passion for music and our commitment to keeping with our roots.”

The Joint will be refreshed during the hotel overhaul.

“The vast majority of improvements will be for the guest experience, VIP experience, and we will have some sound system, audio-visual improvements,” Bosworth said. “It’s been a long time — 10 years, since the expansion of The Joint. We’ll upgrade the suites, provide areas that are more lounge-like and have a club feel.”

Bosworth said The Joint will fit into the hotel’s overall strategy to sign with well-known and highly regarded operations companies. The hotel also announced in January its partnership in the worldwide Curio Collection by Hilton customer-service program. Restaurant and nightlife partners are to be announced as renovations approach.

“We’re building an all-star team of partners,” Bosworth says. “When you bring on Virgin, AEG and the Curio reservation system, people want to be part of that team.”

Among the nightlife venues to be announced, the Shag Room will overtake the high-limit Peacock Lounge gaming area. Vinyl, where Raiding the Rock Vault is booked through Dec. 31, will be turned into a nightclub after a 3,000-square-foot expansion. Plans have not been announced for the “Magic Mike Live” venue, the former Body English nightspot that has been redubbed Club Dominia for the male revue. “Magic Mike Live” has stopped selling tickets at Hard Rock on Nov. 24. There is widespread reporting the show is destined for Sahara Las Vegas (formerly SLS Las Vegas) in 2020.

Among the Hard Rock’s F&B strategy, the plan is to keep such popular restaurants as MB Steak and Nobu through the changeover.

Expect such large-scale conventions that have populated at the Hard Rock, including the Adult Entertainment Expo/Adult Video News awards, and Harman JBL during CES, to remain. The lineup at the Joint through the end of the year includes comedian Cedric The Entertainer (July 27); Mary J. Blige (Aug. 16 – 17), Brian Wilson and the Zombies (Aug. 31), Cake and Ben Folds (Sept. 10), Greta Van Fleet (Sept. 27), Daughtry with special guest Augustana (Oct. 4), Stone Temple Pilots (Oct. 6), Old Dominion (Dec. 4-5), Gary Allan (Dec. 6-7), and Cody Johnson (Dec. 12). The Big Blues Bender music festival takes over the hotel Sept. 5-8.

“Our message is we are still open for business,” Bosworth said. “Our plans for 2020 are right on schedule.”

John Katsilometes’ column runs daily in the A section. His PodKats podcast can be found at reviewjournal.com/podcasts. Contact him at jkatsilometes@reviewjournal.com. Follow @johnnykats on Twitter, @JohnnyKats1 on Instagram.

Don't miss the big stories. Like us on Facebook.
Entertainment Videos
The Hangover is served at The Crack Shack in Las Vegas - VIDEO
Khine Moore, executive chef at The Crack Shack at Park MGM in Las Vegas, makes The Hangover with a fried chicken breast or thigh dipped in honey-butter, sprinkled with Crack Seasoning and topped with an egg. (Heidi Knapp Rinella/Las Vegas Review-Journal)
Dessert Before Dinner winner Becky Quan
Nine of Las Vegas’ top women pastry chefs offered original creations built around Girl Scouts Trefoils shortbread cookies Saturday night at Girl Scouts of Southern Nevada’s annual Desserts Before Dinner Gala. The top dessert, as voted on by the audience, was an homage to Good Humor’s old-fashioned Strawberry Shortcake ice cream bars created by NoMad’s Becky Quan. (Al Mancini/Las Vegas Review-Journal)
Chef Sammy D is cooking again in Las Vegas
Sam DeMarco served his first public meal since returning to Las Vegas on Sunday, with a pop-up brunch at 7th & Carson. And the veteran of the First Food & Bar, Rattlecan and Sam’s American has more in store for the downtown spot. The chef, known as Sammy D. to his friends, is taking on a consulting chef role with restaurant that will see some of Sunday’s offerings added to the regular menu. (Al Mancini/Las Vegas Review-Journal)
Carl’s Donuts in Las Vegas celebrates National Cream-Filled Doughnut Day
Carl’s Donuts, a Las Vegas-based company that’s been serving the city since 1966, celebrates National Cream-Filled Doughnut Day with specialties themed to fall. (Heidi Knapp Rinella/Las Vegas Review-Journal)
Rick Harrison of "Pawn Stars" has a new store - VIDEO
Rick Harrison, the Pawn Stars co-star and owner of Gold & Silver Pawn, talks to the Review-Journal’s John Katsilometes about his soon-to-open Rick’s Collection retail outlet of mostly mid-century masterworks at the Grand Canal Shoppes at The Venetian. (Rachel Aston/Las Vegas Review-Journal)
Pok Pok Wing at The Cosmopolitan of Las Vegas serves Pad Thai Thamadaa - VIDEO
Because of popular request, the 1-year-old Pok Pok Wing at The Cosmopolitan of Las Vegas serves Pad Thai Thamadaa, with shrimp, ground pork, neither or both. (Heidi Knapp Rinella/Las Vegas Review-Journal)
Trial by Fire cocktail at the Golden Tiki in Las Vegas - VIDEO
Adam Rains, head bartender (also Grand Poobah and a few other things) at The Golden Tiki in Las Vegas, makes one of the bar’s tiki drinks, (Heidi Knapp Rinella/Las Vegas Review-Journal)
Gordon Ramsay renovating Las Vegas steakhouse - VIDEO
Celebrity chef Gordon Ramsay is preparing to re-launch his Paris Las Vegas restaurant, Gordon Ramsay Steak. (Al Mancini/Las Vegas Review-Journal)
Cats owners compete for top show awards
The annual Jazzy Cats event is taking place at the Rio Convention Center this weekend attracting cats owners from around the country and the world to compete for the top show awards. (Erik Verduzco/Las Vegas Review-Journal)
Brooklyn Bowl in Las Vegas serves blackened Cajun catfish - VIDEO
Troy Remer, sous chef at Brooklyn Bowl at The Linq Promenade in Las Vegas, blackens Cajun catfish on the grill before serving it with mashed potatoes and collard greens. (Heidi Knapp Rinella/Las Vegas Review-Journal)
The Gold Encrusted Filet Mignon at Mr. Chow - VIDEO
This just may be the gold standard for the filet mignon. Mr. Chow at Caesars Palace in Las Vegas has introduced The Gold Encrusted Filet Mignon, which is coated with real 24-karat gold. (Rachel Aston/Las Vegas Review-Journal)
Working as a mermaid in Las Vegas - VIDEO
McKenzie Kawano works as a mermaid at the aquarium at the Silverton in Las Vegas. (Rachel Aston/Las Vegas Review-Journal)
Pinkbox Doughnuts opens third store in Las Vegas area
Las Vegas-based Pinkbox Doughnuts, which opened its third store at 9435 W. Tropicana Ave., specializes in doughnuts such as the new Station Wagon, with Butterfinger; pink-velvet Pretty in Pink; and hybrid Glazed DoughCro Bites. Heidi Knapp Rinella/Review-Journal, with image courtesy of Pinkbox Doughnuts
Starbucks brings back Pumpkin Spice early
Starbucks declares Aug. 27 the first day of fall as they make their pumpkin spice items available a full month early. (Mat Luschek/Las Vegas Review-Journal)
Bachelor Party Fra Diavolo at Carmine’s in Las Vegas
Roberto Leon, a line cook at Carmine’s at The Forum Shops at Caesars in Las Vegas, makes Bachelor Party Fra Diavolo with eight pounds of lobster, a pound each of mussels, clams and shrimp, two pounds of pasta and two gallons of sauce. (Heidi Knapp Rinella/Las Vegas Review-Journal)
'American Idol' auditions in Las Vegas
“American Idol” was in Las Vegas Monday looking for singers to compete in its upcoming 2020 season. (Mat Luschek/Las Vegas Review-Journal)
Las Vegan part of the Harlem Globetrotters
Scooter Christensen, who grew up in Las Vegas, will play with the Harlem Globetrotters at The Orleans in Las Vegas Sunday, Aug. 25. (Mat Luschek / Las Vegas Review-Journal)
MSG Sphere at The Venetian to cost $1.2B plus
Scheduled to open in 2021, it is expected to be busier than Madison Square Garden in New York. (Michael Quine/Las Vegas Review-Journal)
Terra Rossa Returns To Red Rock. (Al Mancini/Las Vegas Review-Journal)
Terra Rossa at Red Rock Resort is set to open on Aug. 26.
Hubert Keller’s Backyard Kitchen
Chef Hubert Keller of Fleur and Burger Bar shows off his backyard kitchen in Las Vegas. (Al Mancini/Las Vegas Review-Journal)
Watermelon Mojitos and Chicken ‘N’ Watermelon ‘N’ Waffles at Yardbird Southern Table & Bar
Bartender Cassy Leedom and Chef Norberto Ortega make a Watermelon Mojito and Chicken ‘N’ Watermelon ‘N’ Waffles at Yardbird Southern Table & Bar at The Venetian in Las Vegas. (Heidi Knapp Rinella/Las Vegas Review-Journal)
Juan’s Flaming Fajitas in Las Vegas celebrates National Fajita Day
Cook Ruben Fuentes and general manager Taylor Pulliam of Juan’s Flaming Fajitas in Las Vegas prepare steak and shrimp fajitas with the restaurant’s signature fiery treatment. (Heidi Knapp Rinella/Las Vegas Review-Journal)
Pasta Shop Ristorante serves a watermelon-shrimp salad
Pasta Shop Ristorante & Art Gallery in Henderson serves a summer salad that combines watermelon with greens, feta and shrimp. (Heidi Knapp Rinella/Las Vegas Review-Journal)
The Factory Kitchen in Las Vegas makes classic affogato
Jorge Luque, pastry chef at The Factory Kitchen at The Venetian in Las Vegas, makes affogato with two simple ingredients - house-made gelato and fresh espresso. (Heidi Knapp Rinella/Las Vegas Review Journal with image from The Factory Kitchen)
The Cereal Killerz Kitchen serves over 100 cereals
Christopher Burns, owner of The Cereal Killerz Kitchen at Galleria at Sunset mall in Henderson, makes a Milk & Cookies Shake from his more than 100 varieties of cereal. (Heidi Knapp Rinella/Las Vegas Review-Journal)
Black Tap Craft Burgers & Beer in Las Vegas makes a State Fair CrazyShake
Bianca Zepeva, a shaker at Black Tap Craft Burgers & Beer at The Venetian in Las Vegas, makes a State Fair CrazyShake with a kettle corn rim, caramel, corn-based ice cream, popcorn brittle, crushed kettle corn, sprinkles and a cherry. (Heidi Knapp Rinella/Review-Journal)
Balboa Pizza Company makes Thai peanut chicken wings
Irma Perez, kitchen manager at Balboa Pizza Company at The District at Green Valley Ranch in Henderson, near Las Vegas, brines chicken wings for 24 hours before roasting and frying them and finishing them in various styles such as Thai peanut. (Heidi Knapp Rinella/Review-Journal)
New Venetian pool deck
Final touches are currently being added to the hotel’s main tower pool deck, which consists of five pools. (Al Mancini/Las Vegas Review-Journal)
Who is Vegas Vic? (Jason Bracelin/Las Vegas Review-Journal)
Nevada State Museum Director Dennis McBride explains the origins of the Vegas icon.
Slater’s 50/50 in Las Vegas serves a 4-pound Big Island Feast Burger
Cindy Sun, general manager of Slater’s 50/50 in Las Vegas, makes the Big Island Feast Burger with 2 1/2 pounds of the house bacon/beef blend, Napa-cilantro slaw, six slices of American cheese, a can of grilled Spam, six slices of chargrilled pineapple, four fried eggs and a drizzle of teriyaki and serves it with macaroni salad. (Heidi Knapp Rinella/Las Vegas Review-Journal)
THE LATEST