Snickers to air first live commercial in Super Bowl history this year

On February 5th, SNICKERS presents the world's first live Super Bowl commercial, starring Adam Driver. #SB51 (SnickersBrand, YouTube)

More Stories

Actor Donald Sutherland appears at the premiere of the film "The Burnt Orange Heresy" at the 76 ...

Towering actor Donald Sutherland dies at 88

Teri Hatcher attends the American Heart Association's Go Red for Women Red Dress Collection Con ...

Teri Hatcher singles out ‘most important thing about aging’

‘Top Chef’ stars to close Las Vegas Strip pop-up restaurant

‘Sin City Tow’ digs for the absolute worst of Las Vegas

By ROCHELLE RICHARDS REVIEWJOURNAL.COM

January 25, 2017 - 2:08 pm

For the first time in Super Bowl history, you’ll be able to watch a live commercial.

According to CNN Money, a Snickers ad will air during Super Bowl LI on February 5, and will feature “Star Wars” actor Adam Driver.

The spot will appear during the first commercial break in the third quarter and is expected to be 30 seconds. Snickers will also live stream from the set of the commercial for 36 hours, from 12 p.m. EST on Feb. 2, until midnight Feb. 3.

Hints from Snickers regarding the commercial’s premise have been limited to four teaser videos posted on YouTube. It appears that the commercial will contain a western theme, a showdown, a dead cowboy and stunt horses.

This is the sixth Super Bowl to feature a Snickers commercial.

Contact Rochelle Richards at rrichards@reviewjounral.com. Follow @MediaStark24 on Twitter.

Towering actor Donald Sutherland dies at 88

By Jake Coyle The Associated Press

June 20, 2024 - 10:46 am

Donald Sutherland, the prolific film and television actor whose long career stretched from “M.A.S.H.” to “The Hunger Games,” has died. He was 88.

Teri Hatcher singles out ‘most important thing about aging’

By C.L. Gaber Special / RJ

June 20, 2024 - 10:45 am

“I think of things on the scale of ‘Should I be bothered by this or not?’ and most things are not high on that list,” the star of the upcoming “Wondla” says.

‘Top Chef’ stars to close Las Vegas Strip pop-up restaurant

By Johnathan L. Wright / RJ

June 19, 2024 - 6:57 pm

The whimsical ‘80s- and ‘90s-themed restaurant in the former Aureole at Mandalay Bay features retro dishes and décor.

‘Sin City Tow’ digs for the absolute worst of Las Vegas

By Christopher Lawrence / RJ

June 18, 2024 - 6:56 pm

The new Discovery Channel reality series seems to go out of its way to make Las Vegas look like the worst place on Earth.

What you should know about the lawsuit against the NFL by ‘Sunday Ticket’ subscribers

By JOE REEDY AP Sports Writer

June 17, 2024 - 1:51 pm

The way the NFL can distribute its package of out-of-market games could be decided in federal court as the result of a class-action lawsuit.

Phyllis Smith is seen at the Los Angeles premiere of "Inside Out" at the El Capitan ...

Phyllis Smith goes for the joy even in Sadness

By C.L. Gaber Special / RJ

June 14, 2024 - 6:46 am

The 74-year-old actor gets emotional about returning to the role of Sadness in the much-anticipated sequel “Inside Out 2.”

Could this BE any bigger? ‘Friends’ attraction coming to Las Vegas

By Christopher Lawrence / RJ

June 13, 2024 - 6:47 pm

Re-creations of Central Perk and other sets, along with original props and costumes, will be on display at “The ‘Friends’ Experience.”

‘One Piece’ Japanese anime series featured on Sphere in Las Vegas — PHOTOS

By Caitlin Lilly / RJ

June 12, 2024 - 6:56 pm

Toei Animation, the team behind the “One Piece” Japanese manga and anime franchise, had a “takeover” for the series on the exterior of the Sphere in Las Vegas.

‘Baby Reindeer’ lawsuit: Woman who says she’s the real Martha sues for $170M

By Andrew Dalton The Associated Press

June 7, 2024 - 10:53 am

A woman who says she is the inspiration for the relentless stalker at the center of Netflix’s “Baby Reindeer” sued the streaming giant Thursday for defamation and is seeking at least $170 million in damages.

Pat Sajak, left, and Vanna White, from "Wheel of Fortune," attend a ceremony honoring Harry Fri ...

‘An incredible privilege’: Pat Sajak takes final spin on ‘Wheel of Fortune’ — PHOTOS

By Kaitlyn Huamani The Associated Press

June 7, 2024 - 7:54 pm

After 41 years and over 8,000 episodes, Pat Sajak made his final turn as the renowned host of “Wheel of Fortune.”